Periodic Reporting for period 1 - FRIENDKHANA (Friendly gamification business model based on intelligent data analysis to enrich consumerspersonalized e-commerce experiences)
Reporting period: 2016-08-01 to 2017-01-31
Friendkhana’s quizzes are like mini surveys, but much more attractive and easy to answer- with a demonstrated conversion rate of 3 times higher than most popular surveys solutions (surveymonkey, surveypal, etc.). Friendkhana generate real-time information about the users, - enhanced seamless with their social network data - to enrich user profiles to cluster a new data base, while they are having a more personalized experience. Friendkhana offers a SMEs e-commerce with a competitive customizable solution that provides a richer database of their users to make better ROI-directed marketing campaigns while they benefit for better recommendations and a better customer experience.
We have started to use Machine Learning Techniques to classify the client´s data base, so now getting clusters and create personalized campaigns is easier.
In addition of those improvements we have created plugins for the most popular ecommerce platforms (Magento, Shopify, Prestashop and WooCommerce) to open new sales channels. This fact also has given us the chance to make a better adaption of our tool, keeping in mind the different specifics of each platform. These plugins add scalability to the project and gross margin has increased as well.