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EW-Shopp - Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey

Objective

In this project we aim at supporting companies operating in the fragmented European ecosystem of the eCommerce, Retail and Marketing industries to increase their efficiency and competitiveness by leveraging deep customer insights that are too challenging for them to obtain today. Improved insights will result from the analysis of large amount of data, acquired from different sources and sectors, and in multiple languages. The integration of consumer and market data collected by different business partners will ensure to cover customer interactions and activities across different channels, providing insights on rich customer journeys. These integrated data will be further enriched with information about weather and events, two crucial factors impacting on consumer choices. By disruptively increasing the analytical power coming from the integration of cross-sectorial and cross-language data sources and new data sources companies will deploy real-time responsive services for digital marketing, reporting-style services for market research, and advanced data and resource management services for Retail & eCommerce and their technology providers.
As of today, developing these services is too costly or nearly impossible for a large number of European companies. Even when these companies have developed excellent skills in analyzing data in their sector, they lack knowledge, technology and resources that are needed to integrate and analyze large and divers data in a timely manner. Enriching business data with weather data is difficult and costly. Using event data to obtain precise customer and market insights is even more challenging because of the difficulty of collecting and accessing data about events at a large scale. Language barriers, lack of agreed models and shared systems of identifiers to interlink data make these data integration tasks even only more challenging.

Call for proposal

H2020-ICT-2016-1
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Coordinator

UNIVERSITA' DEGLI STUDI DI MILANO-BICOCCA
Address
Piazza Dell'ateneo Nuovo 1
20126 Milano
Italy
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 357 624,99

Participants (11)

CENEJE DRUZBA ZA TRGOVINO IN POSLOVNO SVETOVANJE DOO
Slovenia
EU contribution
€ 255 500
Address
Vilharjeva Cesta 27
1000 Ljubljana
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
BROWSETEL (UK) LIMITED
United Kingdom
EU contribution
€ 340 375
Address
2 Woodberry Grove Finchley
N12 0DR London
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
GFK EURISKO SRL
Italy
EU contribution
€ 8 622,80
Address
Via Tortona, 33
20144 Milano
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
BIG BANG, TRGOVINA IN STORITVE, DOO
Slovenia
EU contribution
€ 113 750
Address
Smartinska Cesta 152
1000 Ljubljana
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
MEASURENCE LIMITED
Ireland
EU contribution
€ 215 250
Address
Unit 9 Rossfield, 50 Rosemount Business Park
11 Dublin
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
JOT INTERNET MEDIA ESPANA SL
Spain
EU contribution
€ 249 375
Address
General Ramirez De Madrid 8, 3 Piso
28020 Madrid
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
ENGINEERING - INGEGNERIA INFORMATICA SPA
Italy
EU contribution
€ 223 125
Address
Piazzale Dell'agricoltura 24
00144 Roma
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
STIFTELSEN SINTEF

Participation ended

Norway
EU contribution
€ 169 057,50
Address
Strindveien 4
7034 Trondheim
Activity type
Research Organisations
INSTITUT JOZEF STEFAN
Slovenia
EU contribution
€ 365 000
Address
Jamova 39
1000 Ljubljana
Activity type
Research Organisations
GFK ITALIA S.R.L.
Italy
EU contribution
€ 113 002,21
Address
Via Tortona 33
20144 Milano
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
SINTEF AS
Norway
EU contribution
€ 492 192,50
Address
Strindvegen 4
7034 Trondheim
Activity type
Research Organisations