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EW-Shopp - Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey

EW-Shopp - Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey

Objective

In this project we aim at supporting companies operating in the fragmented European ecosystem of the eCommerce, Retail and Marketing industries to increase their efficiency and competitiveness by leveraging deep customer insights that are too challenging for them to obtain today. Improved insights will result from the analysis of large amount of data, acquired from different sources and sectors, and in multiple languages. The integration of consumer and market data collected by different business partners will ensure to cover customer interactions and activities across different channels, providing insights on rich customer journeys. These integrated data will be further enriched with information about weather and events, two crucial factors impacting on consumer choices. By disruptively increasing the analytical power coming from the integration of cross-sectorial and cross-language data sources and new data sources companies will deploy real-time responsive services for digital marketing, reporting-style services for market research, and advanced data and resource management services for Retail & eCommerce and their technology providers.
As of today, developing these services is too costly or nearly impossible for a large number of European companies. Even when these companies have developed excellent skills in analyzing data in their sector, they lack knowledge, technology and resources that are needed to integrate and analyze large and divers data in a timely manner. Enriching business data with weather data is difficult and costly. Using event data to obtain precise customer and market insights is even more challenging because of the difficulty of collecting and accessing data about events at a large scale. Language barriers, lack of agreed models and shared systems of identifiers to interlink data make these data integration tasks even only more challenging.

Coordinator

UNIVERSITA' DEGLI STUDI DI MILANO-BICOCCA

Address

Piazza Dell'Ateneo Nuovo 1
20126 Milano

Italy

Activity type

Higher or Secondary Education Establishments

EU Contribution

€ 352 500

Participants (9)

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CENEJE DRUZBA ZA TRGOVINO IN POSLOVNO SVETOVANJE DOO

Slovenia

EU Contribution

€ 238 875

BROWSETEL (UK) LIMITED

United Kingdom

EU Contribution

€ 340 375

GFK EURISKO SRL

Italy

EU Contribution

€ 202 125

BIG BANG, TRGOVINA IN STORITVE, DOO

Slovenia

EU Contribution

€ 98 875

MEASURENCE LIMITED

Ireland

EU Contribution

€ 200 375

JOT INTERNET MEDIA ESPAÑA SL

Spain

EU Contribution

€ 244 125

ENGINEERING - INGEGNERIA INFORMATICA SPA

Italy

EU Contribution

€ 223 125

STIFTELSEN SINTEF

Norway

EU Contribution

€ 661 250

INSTITUT JOZEF STEFAN

Slovenia

EU Contribution

€ 341 250

Project information

Grant agreement ID: 732590

Status

Ongoing project

  • Start date

    1 January 2017

  • End date

    31 December 2019

Funded under:

H2020-EU.2.1.1.

  • Overall budget:

    € 3 566 250

  • EU contribution

    € 2 902 875

Coordinated by:

UNIVERSITA' DEGLI STUDI DI MILANO-BICOCCA

Italy