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Technologies of Imaging in Communication, Art, and Social Sciences

Technologies of Imaging in Communication, Art, and Social Sciences

Objective

In the face of images’ proliferation in all areas of human life, we can talk about the necessity of education on how to adjust to and operate in visual space, to read even and develop the language reflecting such culture.
In response to the above mentioned social challenges, we have developed a subject of our scientific interest, which is reading images in spaces of transfer (mobility) of people in urban visual environment and across different cultures.
We want to conduct our research at the airports, in trains and on metro stations, in parking lots, elevators, corridors (at the academies and universities, but also in tunnels), and in public transport (buses, trams, cabs and underground).
The main problem is that in educational programs there is a lack of teaching students how to read and interpret visual communicates present in social spaces, which is indispensable for culturally developed and conscious communication on a global scale.
Therefore, we have to realize the TICASS project to introduce into educational programmes visual literacy and to contribute to the development ofawareness of cultural specifics of visual literacy in business.
The project will be realized by means of secondments between European and African Partners, during which we will conduct seminars, trainings,workshops, research and elaborate artistic exhibitions. There will be also delivered reports on education and three anthologies.
The project on technologies of imaging is an unprecedented within social sciences and humanities, because in educational programs there is no teaching how to read and interpret visual communicates present in social spaces.
The research outputs will be shared also with market representatives, because the analysis of meanings and ways of functioning of images and technologies of imaging in different coutries can serve also conscious business (media, IT, design, creative industries).
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Coordinator

AKADEMIA SZTUKI W SZCZECINIE

Address

Pl. Orla Bialego 2
70562 Szczecin

Poland

Activity type

Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)

EU Contribution

€ 252 000

Participants (4)

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UNIVERZITA JANA EVANGELISTY PURKYNE V USTI NAD LABEM

Czechia

EU Contribution

€ 108 000

STOWARZYSZENIE EDUKACJA, NAUKA, KULTURA

Poland

EU Contribution

€ 135 000

UNIVERSITA DEGLI STUDI DI MACERATA

Italy

EU Contribution

€ 54 000

POLISH UNIVERSITY ABROAD

United Kingdom

EU Contribution

€ 81 000

Partners (2)

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UNIVERSITY OF THE WITWATERSRAND JOHANNESBURG

PWANI UNIVERSITY COLLEGE

Project information

Grant agreement ID: 734602

Status

Ongoing project

  • Start date

    1 May 2017

  • End date

    30 April 2021

Funded under:

H2020-EU.1.3.3.

  • Overall budget:

    € 630 000

  • EU contribution

    € 630 000

Coordinated by:

AKADEMIA SZTUKI W SZCZECINIE

Poland