During the Phase 1 feasibility assessment, Aris Pump accomplished a full analysis of the technical and business potential of H2MOVE generator. Throughout the duration of the project, Aris Pump expanded its knowledge of the marine engine manufacturing market, including regulations, standards, market size and competitors. During the Feasibility Study, the requirements to bring a reliable industrially-relevant Minimum Viable Product were identified based on opinions of important stakeholders, such as cruise ship owners and marine engine manufacturers; a clear go-to-market strategy in terms of identifying the key target application (marine engine), their market position as tech provider, customers (ship owners) and business model/commercial partnership was accomplished. Aris Pump established all technical activities and criteria for success that need to be implemented in order to achieve the target industrial production capacity and performances. The product development was decided accordingly, foreseeing the need to conduct a pilot on a cruise ship of an important company in the cruise sector of Cyprus. In addition Aris Pump has decided to pursue a more impactful industrialisation strategy availing of its own facilities inside EU and of larger marine engine manufacturing companies to outreach production at international level. H2MOVE, with its competitive advantages, puts Aris Pump in a strong position in the hydrogen generator for ICE market, first of all for its large scale application and impressive impact on fuel consumption and CO2 and particulate emissions.