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Measures for behaving safely in traffic

Measures for behaving safely in traffic

Objective

Navigating traffic is mostly habitual; Our behaviour neither requires a lot of elaborate conscious decision-making, nor is it purely automatic/reflexive. However, most current measures intended to get traffic users to behave safer appeal to our deliberate self (awareness campaigns, speed signs), act autonomously on our behalf (autonomous braking, traffic lights), or seek to “assist” us by presenting feedback/information (Forward Collision Warning, roadside speed displays). However, the latter category of measures is often not effective as users either switch them off or do not act on the information provided.
MeBeSafe is looking to directly change our habitual traffic behaviour using “nudging”. This concept from behavioural economics relates to subconsciously stimulating us to make a desired choice, without forcing us if we want to go a different way. Nudging measures are less invasive, give the user choice (but predispose him to make a desired choice) and can be provided earlier in the chain of events leading to a critical situation.
We plan to implement nudging feedback both for in-vehicle Advanced Driver Assistance Systems (ADAS, existing or close-to-market), and through roadside infrastructure (e.g. measures directed at cyclists). Currently no roadside equivalent of ADAS exists, and we will prototype and demonstrate one version.
We will prospectively analyse the effectiveness of suggested nudging measures first by modelling, followed by controlled experiments. We will furthermore conduct a field trial to evaluate the long-term learning effect for one proposed nudging measure.
Our consortium includes automotive OEMs and suppliers, road infrastructure and fleet owners, SME’s involved in traffic data analysis, and leading organisations in traffic safety research and modelling.
Leaflet | Map data © OpenStreetMap contributors, Credit: EC-GISCO, © EuroGeographics for the administrative boundaries

Coordinator

RHEINISCH-WESTFAELISCHE TECHNISCHE HOCHSCHULE AACHEN

Address

Templergraben 55
52062 Aachen

Germany

Activity type

Higher or Secondary Education Establishments

EU Contribution

€ 1 417 031,25

Participants (15)

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CHALMERS TEKNISKA HOEGSKOLA AB

Sweden

EU Contribution

€ 923 436,50

VOLVO PERSONVAGNAR AB

Sweden

EU Contribution

€ 838 556,25

NEDERLANDSE ORGANISATIE VOOR TOEGEPAST NATUURWETENSCHAPPELIJK ONDERZOEK TNO

Netherlands

EU Contribution

€ 506 458,75

SHELL INTERNATIONAL BV

Netherlands

EU Contribution

€ 862 958,75

HEIJMANS WEGEN BV

Netherlands

HEIJMANS INFRA BV

Netherlands

EU Contribution

€ 452 090

STICHTING WETENSCHAPPELIJK ONDERZOEK VERKEERSVEILIGHEID

Netherlands

EU Contribution

€ 324 608,75

UNIVERSITA DEGLI STUDI DI FIRENZE

Italy

EU Contribution

€ 54 926,25

FIAT CHRYSLER AUTOMOBILES ITALY SPA

Italy

EU Contribution

€ 299 050

CRANFIELD UNIVERSITY

United Kingdom

EU Contribution

€ 229 470

CYGNIFY BV

Netherlands

EU Contribution

€ 333 896,25

VERKEHRSUNFALLFORSCHUNG AN DER TU DRESDEN GMBH

Germany

EU Contribution

€ 96 740

BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT

Germany

EU Contribution

€ 330 025

OFFIS EV

Germany

EU Contribution

€ 190 981,25

Kompetenzzentrum - Das Virtuelle Fahrzeug, Forschungsgesellschaft mbH

Austria

EU Contribution

€ 276 750

Project information

Grant agreement ID: 723430

Status

Ongoing project

  • Start date

    1 May 2017

  • End date

    31 October 2020

Funded under:

H2020-EU.3.4.

  • Overall budget:

    € 7 136 979

  • EU contribution

    € 7 136 979

Coordinated by:

RHEINISCH-WESTFAELISCHE TECHNISCHE HOCHSCHULE AACHEN

Germany