Periodic Reporting for period 1 - DOCTRINA (A Unique Virtual Environment where Healthcare Professionals Can Find the Support that They Need for an Adequate Use of Pharmaceutical Products)
Reporting period: 2017-05-01 to 2017-08-31
Pharmaceutical companies need to guarantee the support and further training of prescribing doctors and dispensing pharmacists, to promote a more rational use of medicines and healthcare expenditure. DOCTRINA supports this global community of users, disrupting the way pharmaceutical providers communicate with healthcare givers. Our solution allows for direct target-based communication between these two groups of professionals. It is especially designed to respond to today’s challenges faced by the healthcare industry when dealing with the use of pharmaceutical products.
We have identified risks and the selected contingency measures.
We have conducted a market analysis to confirm the market potential and a favorable horizon for DOCTRINA.
We have performed an in depth FTO analysis and we have confirmed that there are no direct competitors for DOCTRINA.
We have validated our financial projections and growth strategy.
We have prepared a business plan supported by the feasibility of the project.
DOCTRINA will enable pharmaceutical companies to drive their business more efficiently, while offering better support related to pharmaceutical products. The practice of healthcare professionals will improve, thanks to this emphasis on open source information, education and training that will lead to better adherence to medicines by patients.