Periodic Reporting for period 1 - TELLY (A 2nd screen mobile application solution providing interactive multiplayer game and real-time votingcapabilities, based on TV content, to better engage TV audiences and sports fans. - TELLY)
Reporting period: 2017-05-01 to 2017-10-31
• to identify and connect with strategic partners that will adopt the solution in testing and will validate it, boosting market uptake (broadcasters, television, sports, conferencing, parliament)
• to develop a marketing and communications strategy;
• to develop the comprehensive version of the business plan based on the data gathered during the feasibility phase, taking into account the technology penetration estimates, the profit gains from the use of the technology and the price point at which the solution would be viable.
All proposed objectives were fulfilled and even exceeded the expectations. We conducted discussions with strategic partners and discovered new gaps that we can fill in with additional innovative features that we plan to add on our product development roadmap.
We conducted a market research to identify the dimension of the market. Identified and discussed with specific technology publisher and industry's fairs to help promote our solution and raising the brand awareness. Conducted research about protecting our intellectual property.
During the conducted discussions with our strategic partners we found out that the audience is interested and respond to new ways of interactions with the content they are consuming on their 2nd screen devices which are the smart phones and tablets. Adding a gamification component to the existing real-time engagement features would make the audience to desire to interact with each other and create brand awareness for the company using Telly's solution.