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MediaRoad – European Media Ecosystem for Innovation

Objective

The European audiovisual and radio sector has long led the world in its collaborative development of technology, standards and content. Due to media convergence and global competition, media organizations now face challenges from disruptive technology and business models. New policy agendas require their proactive and coordinated attention.
Despite these challenges, EU media players have many advantages: they produce much of the quality content shared on social media, invest heavily in R&D, and are well placed to launch dynamic collaborative innovations.
To further this substantial legacy, a consortium of public and commercial broadcasters, creative producers and research bodies now proposes to launch MediaRoad, a highly innovative coordination project with three interconnected Hubs:
- The Sandbox Hub will enable media organizations to create a series of interlinked incubators, or Sandboxes, where SMEs can test and scale innovative concepts in operational environments. Each Sandbox will offer workspace, infrastructure and internal support for short periods. The Hub will create a toolkit, support Sandbox launches, and attract startups.
- The Policy Hub will develop a policy vision for the whole radio and AV sector on topics such as the EU research agenda, data, 5G, security, immersive media, investment, training and regulatory issues. It will hold workshops, share updates, draft vision documents and link to other research projects.
- The Network Hub will create a series of events to bring together broadcasters, researchers, content creators, technologists and entrepreneurs to inspire collaborations and share knowledge. Topics will include social media, post-convergence radio, multi-platform content, new audience measurements and robot journalism.
MediaRoad will turn EU diversity into opportunities, help organizations become more competitive and ultimately benefit audiences with better content, better delivered.

Field of science

  • /social sciences/media and communications/journalism

Call for proposal

H2020-ICT-2016-2
See other projects for this call

Funding Scheme

CSA - Coordination and support action

Coordinator

EBU-UER
Address
Avenue Des Arts 56
1000 Bruxelles
Belgium
Activity type
Other
EU contribution
€ 266 875

Participants (8)

DE VLAAMSE RADIO EN TELEVISIEOMROEPORGANISATIE NV
Belgium
EU contribution
€ 133 125
Address
Auguste Reyerslaan 52
1043 Brussel
Activity type
Other
INSTITUT FUR RUNDFUNKTECHNIK GMBH
Germany
EU contribution
€ 198 625
Address
Floriansmuhlstrasse 60
80939 Munchen
Activity type
Research Organisations
BRITISH BROADCASTING CORPORATION
United Kingdom
EU contribution
€ 56 625
Address
Portland Place Broadcasting House
W1A 1AA London
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
ASSOCIATION EUROPEENNE DES RADIOS
Belgium
EU contribution
€ 51 250
Address
Rue Des Deux Eglises 26
1000 Bruxelles
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
COORDINATION EUROPEENE PRODUCTEUR INDEPENDENTS
France
EU contribution
€ 33 000
Address
5 Rue Cernuschi
75009 Paris
Activity type
Other
ECOLE POLYTECHNIQUE FEDERALE DE LAUSANNE
Switzerland
EU contribution
€ 62 187,50
Address
Batiment Ce 3316 Station 1
1015 Lausanne
Activity type
Higher or Secondary Education Establishments
INTERUNIVERSITAIR MICRO-ELECTRONICA CENTRUM
Belgium
EU contribution
€ 151 875
Address
Kapeldreef 75
3001 Leuven
Activity type
Research Organisations
RAI-RADIOTELEVISIONE ITALIANA SPA
Italy
EU contribution
€ 40 625
Address
Viale Mazzini 14
00195 Roma
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)