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Audiovisual Technologies for Next Generation Immersive Media

Audiovisual Technologies for Next Generation Immersive Media

Objective

VR and other forms of immersive media have the potential of disrupting the entire media industry with new user experiences that are more immersive and interactive compared to current video, cinema and TV. In order to reach a mature state beyond the current niche markets the quality of experience of VR media has to be improved in several ways.

Immersify will develop key tools for allowing the next generation of immersive media applications. First, by developing advanced video compression technology tailored for the needs of the VR video it will be possible to deliver and display the huge files that will appear as a result of increased resolution, frame rate and better image formats. Second, it will allow the widespread of immersive content, and facilitate its distribution and exhibition by supporting multiple devices and environments such as PC- and mobile-based head mounted displays, multi-display systems, and dome, immersive cinemas and deep spaces. And third, it will allow content creators to produce highly personalized content with seamless interactivity by developing the required tools to combine high quality video, 2D/3D CGI, and interactive elements.
Immersify will perform demonstrations in the world’s more important art and film festivals (Ars Electronica and Cannes Film Festival), will produce showcase content to demonstrate the creative and technical possibilities of the new formats, and will introduce innovative products (transcoders, media players, SDKs) in the market.
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Coordinator

INSTYTUT CHEMII BIOORGANICZNEJ POLSKIEJ AKADEMII NAUK

Address

Noskowskiego 12-14
61 704 Poznan

Poland

Activity type

Higher or Secondary Education Establishments

EU Contribution

€ 525 750

Participants (4)

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SPIN DIGITAL VIDEO TECHNOLOGIES GMBH

Germany

EU Contribution

€ 583 843,75

UNTERNEHMENSGRUPPE DER STADT LINZ HOLDING GMBH

Austria

EU Contribution

€ 542 500

SOCIETE DE GESTION D'OPERATIONS COMMERCIALES POUR LE FESTIVAL INTERNATIONAL DU FILM

France

EU Contribution

€ 212 598,75

NORRKOPING VISUALISERING AB

Sweden

EU Contribution

€ 197 575

Project information

Grant agreement ID: 762079

Status

Ongoing project

  • Start date

    1 October 2017

  • End date

    31 March 2020

Funded under:

H2020-EU.2.1.1.

  • Overall budget:

    € 2 488 275

  • EU contribution

    € 2 062 267,50

Coordinated by:

INSTYTUT CHEMII BIOORGANICZNEJ POLSKIEJ AKADEMII NAUK

Poland