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Enabling End-to-End HDR Ecosystem

Objective

HDR technology can provide a never before seen increase in contrast, colour and luminance, producing images of unsurpassed realism and immersive potential, and is lauded in the creative sector as a truly transformative consumer experience, representing “the most exciting format to come along since color TV”. All the possibilities that the HDR format could offer, in terms of market growth for companies and improved user experience for the viewer, depend upon the existence of a fully functional HDR ecosystem. But we are currently a long way from such an ecosystem, as stated in very recent reports from several international organizations and standardization bodies, due to open challenges happening at all stages of the production chain, from capture to display.

The main goal of HDR4EU is to position EU companies in the creative sector as world leaders in the emerging HDR format by producing a set of professional tools, techniques and guidelines allowing for an HDR ecosystem to emerge, yielding a notably superior viewer experience in terms of image quality and content personalization. HDR4EU will:

- Showcase close-to-market and pilot versions of new technologies addressed to HDR content, catering for different communication and delivery platforms, and highlighting the feasibility and possibilities of an end-to-end HDR pipeline.

- Allow a user to have the best possible HDR experience on the outlet of their choice (cinema, TV, mobile device, AR/VR headset) by producing tools to meet new user expectations in hyper-personalized content consumption, using data and metadata generated during production, coming from the display device and its viewing environment, and taking into account individual characteristics and preferences.

- Provide content creators with tools to fully exploit the expressive possibilities of their media with HDR technology, making HDR media and HDR content converge onto an overwhelmingly better, at a whole different level, viewer experience.

Call for proposal

H2020-ICT-2016-2017

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Sub call

H2020-ICT-2016-2

Coordinator

UNIVERSIDAD POMPEU FABRA
Net EU contribution
€ 598 750,00
Address
Placa De La Merce, 10-12
08002 Barcelona
Spain

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Region
Este Cataluña Barcelona
Activity type
Higher or Secondary Education Establishments
Other funding
€ 598 750,00

Participants (5)

ARNOLD & RICHTER CINE TECHNIK GMBH& CO BETRIEBS KG
Germany
Net EU contribution
€ 177 625,00
Address
Herbert Bayer Strasse 10
80807 Munchen

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Region
Bayern Oberbayern München, Kreisfreie Stadt
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 177 625,00
BARCO NV
Belgium
Net EU contribution
€ 424 375,00
Address
President Kennedypark 35
8500 Kortrijk

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Region
Vlaams Gewest Prov. West-Vlaanderen Arr. Kortrijk
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 424 375,00
BRAINSTORM MULTIMEDIA SL
Spain
Net EU contribution
€ 335 125,00
Address
Calle Maestro Gozalbo 23 Planta 1 Puerta 3
46005 Valencia

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Este Comunitat Valenciana Valencia/València
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 335 125,00
FILMLIGHT LIMITED
United Kingdom
Net EU contribution
€ 379 750,00
Address
Manette Street 14-15
W1D 4AP London

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
London Inner London — West Westminster
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 379 750,00
SMOKE AND MIRRORS PRODUCTIONS LTD
United Kingdom
Net EU contribution
€ 318 500,00
Address
Aldgate Tower 2 Leman Street
E1 8FA London

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Region
London Inner London — East Tower Hamlets
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 318 500,00