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Multimedia and Augmented Radio Creation: Online, iNteractive, Individual

Ziel

Nowadays, radio shows surpass linear broadcast feeds by increasingly revolving around user engagement, which encompasses audience interaction and experience personalisation. Indeed, a typical consumer increasingly interacts with the radio station through digital platforms and social media. Unfortunately, the tools to enable radio-makers to capitalize on these new kinds of media and interaction opportunities are premature at best, and are in addition ill-aligned with contemporary radio production workflows.

MARCONI aims to bring radio experiences to the next level, enabling radio to safeguard its strong position in the European media market, while at the same time facilitating innovative ways of radio making. The goal is to enable fully interactive and personalised radio solutions, integrating broadcast radio with digital and social media, amounting to converged radio experiences. To realize this goal, MARCONI will pursue two concrete objectives. First, consumers will be able to interact with “live” radio through their preferred communication channel in ways that are richer than is feasible today, so that consumers feel more connected to the radio brand -even when not listening linearly- and better served in an individual way. Second, radio-makers will be given an integrated view on audience interactions and will be supported by interaction automation services. The net outcome will be enhanced audience engagement.

MARCONI brings together a multi-disciplinary consortium to realize its vision. Several partners will focus on AI to automate processing of audio-visuals, text and social media posts. A radio redaction solutions provider is represented in the consortium to guarantee smooth integration in real operational workflows. MARCONI also includes broadcasters which will organise large-scale pilots with their respective communities. Finally, strong industry participation (SMEs and radio stations) ensures that the MARCONI market potential will be properly exploited.

Wissenschaftliches Gebiet

Schlüsselbegriffe

Programm/Programme

Thema/Themen

Aufforderung zur Vorschlagseinreichung

H2020-ICT-2016-2017

Andere Projekte für diesen Aufruf anzeigen

Unterauftrag

H2020-ICT-2016-2

Finanzierungsplan

IA - Innovation action

Koordinator

DE VLAAMSE RADIO EN TELEVISIEOMROEPORGANISATIE NV
Netto-EU-Beitrag
€ 764 071,78
Adresse
AUGUSTE REYERSLAAN 52
1043 Bruxelles / Brussel
Belgien

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Region
Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Aktivitätstyp
Other
Links
Gesamtkosten
€ 764 071,78

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Letzte Aktualisierung: 3 Oktober 2023

Mein Booklet

Permalink: https://cordis.europa.eu/project/id/761802/de

European Union, 2024