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Pioneering the Digital Future for Omnichannel Retail Managers

Objective

The overall goal of PERFORM is to establish a European training network to prepare the next generation of Digital Retail Managers. Established Business Models need to be revised as customer behaviour is changing. Customers no longer prefer online or instore purchasing but switch between channels to suit their own personal requirements. Innovative digital technologies such as Internet of Things, Big Data, advanced analytics as well as augmented reality novel payment systems and visualisation concepts can create a unique and individual customer experience.

With PERFORM we create a coherent customer experience for Digital Retail by combining online and traditional offline retail to an integrated Omnichannel system addressing the following 4 research objectives:
● Develop sustainable business models for the Digital Retail sector.
● Examine approaches to increase the customer experience along the customer journey.
● Investigate how technologies can be used to provide innovative Digital Retail services and create a unique customer experience.
● Develop knowledge base on Digital Retail operations and analytics.

We will assist the Digital Retail sector to realise valuable strategic options for local EU retailers related to the Single Digital Market. PERFORM builds an interdisciplinary network including various disciplines (such as technology, business and behaviour science) and will educate Early Stage Researchers. PERFORM provides a timely response to the increasing need from the retail sector for highly skilled graduates and researchers, which are highly sought after in industry and academia. We offer exciting career perspectives based upon existing and future job profiles within the digital retail industry. The research programme of PERFORM will develop new methods, concepts and technology implementations for Digital Retail. Both academic and non-academic participants of PERFORM will contribute to strengthening the Innovation Capacity in Europe.

Field of science

  • /social sciences/economics and business/business and management/commerce
  • /social sciences/economics and business/business and management/business model
  • /social sciences/economics and business
  • /natural sciences/computer and information sciences/internet
  • /social sciences/sociology/governance/public services
  • /natural sciences/computer and information sciences/data science/big data

Call for proposal

H2020-MSCA-ITN-2017
See other projects for this call

Funding Scheme

MSCA-ITN-ETN - European Training Networks

Coordinator

NATIONAL UNIVERSITY OF IRELAND MAYNOOTH
Address
Co Kildare
W23 Maynooth
Ireland
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 538 729,05

Participants (7)

FH OO FORSCHUNGS & ENTWICKLUNGS GMBH
Austria
EU contribution
€ 511 868,16
Address
Roseggerstrasse 15
4600 Wels
Activity type
Research Organisations
LINNEUNIVERSITETET
Sweden
EU contribution
€ 527 318,64
Address
Linnaeus University
35195 Vaxjo
Activity type
Higher or Secondary Education Establishments
TECHNISCHE UNIVERSITEIT EINDHOVEN
Netherlands
EU contribution
€ 510 748,56
Address
Groene Loper 3
5612 AE Eindhoven
Activity type
Higher or Secondary Education Establishments
UNIVERSITAT LINZ
Austria
EU contribution
€ 511 868,16
Address
Altenberger Strasse 69
4040 Linz
Activity type
Higher or Secondary Education Establishments
AWS-INSTITUT FUR DIGITALE PRODUKTEUND PROZESSE GGMBH
Germany
EU contribution
€ 498 432,96
Address
Uni-campus Nord
66123 Saarbrucken
Activity type
Research Organisations
RAIFFEISENLANDESBANK OBEROSTERREICHAG
Austria
EU contribution
€ 511 868,16
Address
Europaplatz 1A
4020 Linz
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
DUBLIN CITY UNIVERSITY

Participation ended

Ireland
EU contribution
€ 258 294,75
Address
Glasnevin
9 Dublin
Activity type
Higher or Secondary Education Establishments

Partners (7)

UniMarkt
Austria
Address

Salzburg
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Scheer Management GmbH
Germany
Address
Uni-campus Nord
66386 Saarbrücken
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Qreach Ltd.
Ireland
Address
C/o Wework. 2 Dublin Landings. North Dock.
D01 V4A3 Dublin
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
INTERSPORT Austria Gesellschaft mbH
Austria
Address
Flugplatzstraße 10
4600 Wels
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
NTS Retail Solutions
Austria
Address

Leonding
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Technology For Mobile
Poland
Address

Warszawa
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
BlueRock Logistics
Netherlands
Address

Den Bosch
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)