Objective
The overall goal of PERFORM is to establish a European training network to prepare the next generation of Digital Retail Managers. Established Business Models need to be revised as customer behaviour is changing. Customers no longer prefer online or instore purchasing but switch between channels to suit their own personal requirements. Innovative digital technologies such as Internet of Things, Big Data, advanced analytics as well as augmented reality novel payment systems and visualisation concepts can create a unique and individual customer experience.
With PERFORM we create a coherent customer experience for Digital Retail by combining online and traditional offline retail to an integrated Omnichannel system addressing the following 4 research objectives:
● Develop sustainable business models for the Digital Retail sector.
● Examine approaches to increase the customer experience along the customer journey.
● Investigate how technologies can be used to provide innovative Digital Retail services and create a unique customer experience.
● Develop knowledge base on Digital Retail operations and analytics.
We will assist the Digital Retail sector to realise valuable strategic options for local EU retailers related to the Single Digital Market. PERFORM builds an interdisciplinary network including various disciplines (such as technology, business and behaviour science) and will educate Early Stage Researchers. PERFORM provides a timely response to the increasing need from the retail sector for highly skilled graduates and researchers, which are highly sought after in industry and academia. We offer exciting career perspectives based upon existing and future job profiles within the digital retail industry. The research programme of PERFORM will develop new methods, concepts and technology implementations for Digital Retail. Both academic and non-academic participants of PERFORM will contribute to strengthening the Innovation Capacity in Europe.
Fields of science
- natural sciencescomputer and information sciencesinternet
- natural sciencescomputer and information sciencesdata sciencebig data
- social scienceseconomics and businessbusiness and managementbusiness models
- social scienceseconomics and businesseconomicssustainable economy
- natural sciencescomputer and information sciencessoftwaresoftware applicationssimulation software
Programme(s)
Funding Scheme
MSCA-ITN-ETN - European Training NetworksCoordinator
W23 Maynooth
Ireland
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Participants (7)
4600 Wels
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35195 Vaxjo
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5612 AE Eindhoven
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4040 Linz
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66123 Saarbrucken
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4020 Linz
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Participation ended
9 Dublin
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Partners (7)
Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement.
Salzburg
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Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement.
66386 Saarbrücken
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Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement.
D01 V4A3 Dublin
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement.
4600 Wels
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Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement.
Leonding
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Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement.
Warszawa
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Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement.
Den Bosch
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.