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Pioneering the Digital Future for Omnichannel Retail Managers

Pioneering the Digital Future for Omnichannel Retail Managers

Objective

The overall goal of PERFORM is to establish a European training network to prepare the next generation of Digital Retail Managers. Established Business Models need to be revised as customer behaviour is changing. Customers no longer prefer online or instore purchasing but switch between channels to suit their own personal requirements. Innovative digital technologies such as Internet of Things, Big Data, advanced analytics as well as augmented reality novel payment systems and visualisation concepts can create a unique and individual customer experience.

With PERFORM we create a coherent customer experience for Digital Retail by combining online and traditional offline retail to an integrated Omnichannel system addressing the following 4 research objectives:
● Develop sustainable business models for the Digital Retail sector.
● Examine approaches to increase the customer experience along the customer journey.
● Investigate how technologies can be used to provide innovative Digital Retail services and create a unique customer experience.
● Develop knowledge base on Digital Retail operations and analytics.

We will assist the Digital Retail sector to realise valuable strategic options for local EU retailers related to the Single Digital Market. PERFORM builds an interdisciplinary network including various disciplines (such as technology, business and behaviour science) and will educate Early Stage Researchers. PERFORM provides a timely response to the increasing need from the retail sector for highly skilled graduates and researchers, which are highly sought after in industry and academia. We offer exciting career perspectives based upon existing and future job profiles within the digital retail industry. The research programme of PERFORM will develop new methods, concepts and technology implementations for Digital Retail. Both academic and non-academic participants of PERFORM will contribute to strengthening the Innovation Capacity in Europe.
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Coordinator

DUBLIN CITY UNIVERSITY

Address

Glasnevin
9 Dublin

Ireland

Activity type

Higher or Secondary Education Establishments

EU Contribution

€ 797 023,80

Participants (6)

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FH OO FORSCHUNGS & ENTWICKLUNGS GMBH

Austria

EU Contribution

€ 511 868,16

LINNEUNIVERSITETET

Sweden

EU Contribution

€ 527 318,64

TECHNISCHE UNIVERSITEIT EINDHOVEN

Netherlands

EU Contribution

€ 510 748,56

UNIVERSITAT LINZ

Austria

EU Contribution

€ 511 868,16

AWS-INSTITUT FUR DIGITALE PRODUKTEUND PROZESSE GGMBH

Germany

EU Contribution

€ 498 432,96

RAIFFEISENLANDESBANK OBEROSTERREICHAG

Austria

EU Contribution

€ 511 868,16

Partners (7)

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UniMarkt

Scheer Management GmbH

Qreach Ltd.

INTERSPORT Austria Gesellschaft mbH

NTS Retail Solutions

Technology For Mobile

BlueRock Logistics

Project information

Grant agreement ID: 765395

Status

Ongoing project

  • Start date

    1 January 2018

  • End date

    31 December 2021

Funded under:

H2020-EU.1.3.1.

  • Overall budget:

    € 3 869 128,44

  • EU contribution

    € 3 869 128,44

Coordinated by:

DUBLIN CITY UNIVERSITY

Ireland