Skip to main content

Repurposing and enriching images for immersive storytelling through smart digital tools

Objective

The amount of digital content available to creative industries is growing exponentially, driven by the ubiquitous use of smartphones and the proliferation of social media: (1) there is a tremendous increase in the amount of photographic content (more than 1.8 billion photos are uploaded to social media platforms each day); (2) the ongoing transformation of factual, entertainment and social media publishers and platforms from textual and photo-centric format to video-driven format (more than 400 hours of video are being uploaded to YouTube each minute); (3) the increasing impact of 3D and virtual reality for providing immersive storytelling experiences, offering new ways of audience engagement and monetization for content creators in the upcoming years.
Acknowledging the above, the following critical questions become imminent in both content production and dissemination contexts: how to repurpose this massive amount of content; what kind of innovative tools are most suitable for this process; and finally how these tools can offer new forms of monetization possibilities for creative industries' professionals.
FotoInMotion, sets to solve these critical questions and provide an innovative solution to the repurposing of content by offering automated tools for innovative contextual data extraction, object recognition, creative transformation, editing and text animation as well as state of the art 3D conversion options that allow content creators to transform their photos into highly engaging spatial and three dimensional video experiences.
FotoInMotion will focus on three major creative industries sectors: photojournalism to develop interactive photo driven stories; fashion, by opening up new forms of marketing, product placement and event coverage; and festivals, by enabling PR and publicity managers to communicate the festival experiences and engage audiences through immersive communication and repurposing festival archives.

Call for proposal

H2020-ICT-2017-1
See other projects for this call

Funding Scheme

RIA - Research and Innovation action

Coordinator

INTRASOFT INTERNATIONAL
Address
Place Du Champ De Mars 5/10
1050 Bruxelles
Belgium
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EU contribution
€ 432 500

Participants (7)

ATHENS TECHNOLOGY CENTER ANONYMI VIOMICHANIKI EMPORIKI KAI TECHNIKI ETAIREIA EFARMOGON YPSILIS TECHNOLOGIAS
Greece
EU contribution
€ 405 000
Address
Rizareiou 10
15233 Athina
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
WORLDCRUNCH
France
EU contribution
€ 399 375
Address
80 Rue Blanche
75009 Paris
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
NOOR FOUNDATION
Netherlands
EU contribution
€ 195 625
Address
Piet Heinkade 181 F Unit 301
1019HC Amsterdam
Activity type
Other
MARNI GROUP SRL
Italy
EU contribution
€ 195 000
Address
Via Sismondi Gian Carlo 70B
20133 Milano
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
MITTETULUNDUSUHING PIMEDATE OODE FILMIFESTIVAL
Estonia
EU contribution
€ 221 413,75
Address
Telliskivi 60A
10412 Tallinn
Activity type
Other
INESC TEC - INSTITUTO DE ENGENHARIADE SISTEMAS E COMPUTADORES, TECNOLOGIA E CIENCIA
Portugal
EU contribution
€ 382 500
Address
Rua Dr Roberto Frias Campus Da Feup
4200 465 Porto
Activity type
Research Organisations
QDEPQ SYSTEMS BV
Netherlands
EU contribution
€ 316 875
Address
Mijnbouwstraat 120
2628 RX Delft
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)