Providing consistent high-quality customer service is a must for retail, hospitality, leisure and travel sectors, while also one of their biggest challenges. 95% of respondents said they usually tell at least one other person about a bad customer experiences with a company, while 54% said they share it with at least 5 other people (Zendesk, 2013). Bad customer service leads to losses of over 100Bn euros each year in the USA and the UK, while a lost customer always means missed sales and revenues. BotsAndUs created a breakthrough technology that will put Bo to market, an assistant robot, which can help to cut these losses by 70%. The overall objective of this project was to perform a feasibility study in order to assess the market opportunity and sustainability of the product in the retail and hospitality sectors. Bo was tested in relevant environments and highly appreciated by potential customers. The conclusion is that once the product is finalized, a fast deployment is possible and sales can be achieved on international markets, with early adoption in the retail and travel sectors.