Periodic Reporting for period 1 - TREEPAD (An eco-innovative planting and survival support system for urban trees)
Reporting period: 2018-03-01 to 2018-06-30
In 2015, 72.4% of all European citizens lived in a city or town. Green spaces, green streets and recreational parks have proved to bring different benefits to society and its environment: air purification, reduction of noise, oxygen generation, water purification and flood control, temperature regulation and reduction of obesity.
Facing the market opportunity and based on demands from our customers, LORBERG has successfully developed TREEPAD, an innovative and cost-effective, all-in-one planting and survival support system for trees. TREEPAD will ensure an easy and fast planting process and high survival rate after transplantation by addressing the three main problems of newly transplanted trees: anchoring, water supply, and a balanced nutrient supply. In addition, TREEPAD is able to communicate its water supply status to the client.
We also finalized a business plan to determine the costs and revenues of TREEPAD including an investment scheme. Based on the current staff availability for the project a duration of about 2 years is conservatively estimated to reach TRL 8-9 and market introduction.
Development needs and improvement potentials have been identified in a several categories. The market studies and customer surveys conducted in phase 1 ensure specific market and customer orientation measures and thus a successful commercialization of the innovation.
We will be able to generate high revenues in the targeted market segment and extend our activities and contacts on an international scale resulting in the establishment of a leading market position in the field of tree nurseries, urban silviculture and landscape design. In addition, the project allows us to accumulate experience in in-house technology development.
TREEPAD, based on the lower planting costs and higher survival rate, will reduce the costs of tree planting and help greening our cities in Europe (5 % more urban trees within the next 20 years).