Periodic Reporting for period 1 - GREEN LINE (A non-antibiotic treatment for Acne and Onychomycosis)
Reporting period: 2018-08-01 to 2018-11-30
From a commercial point of view, we have elaborated a business plan to launch the Green Line project into the targeted markets. In the commercialization plan, FtO has been confirmed and we implemented an in-depth analysis of the targeted markets in order to evaluate the market shares in the sector and the best penetration strategy. A pricing policy has been established as well as the identification of the target audiences and messages for them.
From a financial point of view, we have estimated the costs to bring GREEN LINE to market and elaborated a financial plan, that showed positive figures that encourage the continuation of this project.