Periodic Reporting for period 1 - BICAR (The definitive 100% energy autonomous, CO2-free and recyclable last mile solution)
Reporting period: 2018-05-01 to 2018-09-30
Commercial Feasibility: We analyzed the micro mobility market, narrowing the analysis to the main customer groups that we will target. After a deep analysis of the market and receiving feedback from key stakeholders, we decided to shift our strategy and target the business fleet operators or sharing mobility providers as our direct customers. SYB proposes itself as individual micro mobility vehicle provider, selling directly to B2C and to B2B a sustainable, electric, safe and easy to drive mobility solution for urban areas and cities
Financial Feasibility: We outlined and demonstrated our sale and price strategy, setting an initial commercialization plan that will initially target B2B and then, starting from year 2 of commercialization, private citizens (B2C) with direct sales.
The Feasibility Study shows the need for very careful IPR management especially of any new technical development that may arise and need to be regulated. We also outlined the main activities to be implemented during the BICAR Phase 2 project (24 months: 2019- 2021).