Periodic Reporting for period 1 - bubbleOn (Transforming the Customer Experience through Smart, Interactive and Pervasive Proximity Services)
Reporting period: 2018-05-01 to 2018-08-31
Our BubbleOn marketing solutions aim to meet 2 major needs in consumer products/BtoC sectors (both distributors and manufacturers):
• Generate traffic and sales in physical stores
• Collect reliable and useful consumer data (i.e. with consumer opt-in).
To meet these needs our 2 types of solutions are:
1) A 1/X mechanism-based gamification program using a cloud-based platform - called Drive to Purchase (D2P).
2) Proximity sensors embedded in our charging stations for smartphones – called The Bubble.
The FS confirms the novelty of our proposal, its technical viability and economic profitability in any of the scenarios proposed. D2P has already aroused great success during the 2 months field test performed in France and Canada.