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QUality and Effectiveness in Science and Technology communication

Objective

Science Communication (SciCom) plays a key role in addressing today’s societal challenges. To be effective, it must be conceived as multi-directional communication, involving scientists, policy-makers, journalists, other communications actors and citizens. On one side, scientists produce research results but are not always equipped to communicate efficiently to the public and to policy-makers. On the other, journalists and other communications actors act as the interface between science, citizens and other audiences, although they may face challenges in fully comprehending the scientific message. Citizens will have a varied perception of the information received but limited knowledge and tools impeding a qualitative assessment. The variety of means of communication existing today makes communications faster and easier, but that increases the complexity of these interactions and the challenge to communicate “sound” science. We also need to consider that much of today SciCom passes through the digital sphere, as the advent of digitalization has changed the way in which information flows and opinions are shaped, also regarding science. Social media are one of the key representatives of these modern means of communication, deserving a special focus. In this context, the challenge faced by SciCom is in finding effective, non-hierarchical ways to exchange these diverse forms of knowledge, by making SciCom stakeholders interact in a constructive way through the different media. QUEST aims at facing this challenge with a multi-step approach that will: (1) understand the dynamics of today SciCom (2) design tools to evaluate SciCom quality (3) experiment best practices and proposing innovative ways for SciCom (4) promote SciCom training (5) build an engaging SciCom community. The focus will be on (a) journalism (b) Social media (c) Museums, recognized as having the highest impact in this context. Climate change, Vaccines and Artificial Intelligence are used as case studies.

Field of science

  • /natural sciences/computer and information sciences/artificial intelligence
  • /social sciences/media and communications/journalism

Call for proposal

H2020-SwafS-2018-1
See other projects for this call

Funding Scheme

RIA - Research and Innovation action

Coordinator

VENICE INTERNATIONAL UNIVERSITY
Address
Isola Di San Servolo
30122 Venezia
Italy
Activity type
Research Organisations
EU contribution
€ 260 000

Participants (7)

NORGES TEKNISK-NATURVITENSKAPELIGE UNIVERSITET NTNU
Norway
EU contribution
€ 108 716,25
Address
Hogskoleringen 1
7491 Trondheim
Activity type
Higher or Secondary Education Establishments
CITY UNIVERSITY OF LONDON
United Kingdom
EU contribution
€ 220 017,50
Address
Northampton Square
EC1V 0HB London
Activity type
Higher or Secondary Education Establishments
UNIVERSITA CA' FOSCARI VENEZIA
Italy
EU contribution
€ 168 431,25
Address
Dorsoduro 3246
30123 Venezia
Activity type
Higher or Secondary Education Establishments
TALLINN UNIVERSITY
Estonia
EU contribution
€ 74 812,50
Address
Narva Road 25
10120 Tallinn
Activity type
Higher or Secondary Education Establishments
WAN-IFRA FR
France
EU contribution
€ 150 750
Address
96B Rue Beaubourg
75003 Paris
Activity type
Other
THE PROVOST, FELLOWS, FOUNDATION SCHOLARS & THE OTHER MEMBERS OF BOARD OF THE COLLEGE OF THE HOLY & UNDIVIDED TRINITY OF QUEEN ELIZABETH NEAR DUBLIN
Ireland
EU contribution
€ 119 500
Address
College Green
2 Dublin
Activity type
Higher or Secondary Education Establishments
AGENZIA PER LA PROMOZIONE DELLA RICERCA EUROPEA
Italy
EU contribution
€ 92 000
Address
Via Cavour 71
00184 Roma
Activity type
Research Organisations