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aXiom – a first of its kind Human-Machine Interface Chip designed for the automotive industry

Project information

Grant agreement ID: 880726

Status

Ongoing project

  • Start date

    1 October 2019

  • End date

    30 September 2021

Funded under:

H2020-EU.3.

H2020-EU.2.3.

H2020-EU.2.1.

  • Overall budget:

    € 3 518 753,50

  • EU contribution

    € 2 463 127,45

Coordinated by:

MYWO AS

Norway

Objective

The aim is to bring our disruptive aXiom Human-Machine Interface (HMI) chip family to full market maturation, to industrialise/
qualify and pilot aXiom in a real automotive OEM programme and prepare it for scale-up. We will disrupt the global touch-based
HMI market and qualify as full-range supplier to the global automotive industry - serving the full market range of automotive
touchscreens. Annually, 25,000 people die on EU roads and driver’s distraction is responsible for 10-20% of car accidents. Addressing driver’s distraction requires a new approach for the HMI. However, currently the automotive industry relies on HMI chips developed for the consumer market, far from industry requirements and needs. aXiom is tailored for automotive use and will eliminate the
dependence on retrofitted touchscreen products. The overall objective of the HMI4auto project is to implement the findings of our
Feasibility Study to enable rapid and successful commercialisation. Key objectives can be grouped in three categories and achieving
them will bring us to a wide global market uptake: 1) Technology maturation objectives will industrialise and qualify the aXiom chip family prior to piloting and validation in a real automotive OEM programme. The objective is to raise the TRL of our technology from its current TRL7 to 8 (WP1-3). 2) Pilot and validation objectives to demonstrate and validate the performance, functionality and user benefits through a real automotive OEM programme under the supervision of TouchNetix. This will elevate aXiom from TRL8 to 9 (WP3). 3) Market maturation, project and communication management objectives enabling us to successfully bring aXiom to the market
and reach sales traction beyond Phase 2 (WP4-5). We will significantly boost our growth - with accumulated sales revenues of
€93.5m for the 5-year post-project, with accumulated operating profit of €35.5m (5.47 ROI) and employment growth of 38 FTEs at
MyWo and 120 FTEs in our value chain.
Leaflet | Map data © OpenStreetMap contributors, Credit: EC-GISCO, © EuroGeographics for the administrative boundaries

Coordinator

MYWO AS

Address

Sluppenveien 25
7037 Trondheim

Norway

Activity type

Private for-profit entities (excluding Higher or Secondary Education Establishments)

EU Contribution

€ 2 463 127,45

Project information

Grant agreement ID: 880726

Status

Ongoing project

  • Start date

    1 October 2019

  • End date

    30 September 2021

Funded under:

H2020-EU.3.

H2020-EU.2.3.

H2020-EU.2.1.

  • Overall budget:

    € 3 518 753,50

  • EU contribution

    € 2 463 127,45

Coordinated by:

MYWO AS

Norway