Searching for new surveying methods
Surveys such as social and official statistics research and marketing are essential research tools. They are widely used to gauge the public’s needs or preferences. Mobile web surveys combined with new technologies can offer an even better quality and range of data. In fact, this could revolutionise surveys. The EU-funded WEB DATA OPP project will investigate novel measurement opportunities from mobile devices for new disruptive surveying methods, complete insights and new possibilities. The project will identify new ways to engage voice input, visual data and geolocation data, as well as other instruments in web mobile research. This will result in a novel theoretical framework and the development of new technical tools for measurements in different fields.
Call for proposal
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