EU research results


English EN

Creating a sustainable, flourishing industry: digitizing the traditional cut-flower industry


BloomyPro, located at the flower The variety of flowers at a supermarket is drastically minimized compared to the endless number of flowers that are available. A result of the risks associated with managing inventory and profit margins of short life products as flowers. Trading of flowers in this market still happens via time-consuming, old-fashioned steps involving physical selection of bouquets that fast, customer demand-based decisions on assortment impossible. While emerging digital technologies as AI could greatly improve processes, the current way of working does not allow implementation to this. At Bloomy, we want to change this and embark on a digital revolution with our software platform that facilitates the interaction between retail suppliers and supermarkets. Our team has a solid track record with >25 years in the floral industry combined with experience in entrepreneurship, marketing and commercialization of in digital solutions. BloomyPro has >6000 3D images to design and present your digital flower assortment connected to real-time day-prices and inventory. The platform is designed for a new way of trading to overcome current risks with flower sales and give supermarkets a larger role in determining their assortment. Active users are currently retail suppliers yielding an annual revenue of €200 000, and we are seeking to expand to supermarkets where BloomyPro can have a significant impact. Well-illustrated by our market study showing that TESCO can reduce 7.5% waste and 10% flower-associated cost by using BloomyPro. We aim to market BloomyPro as Software as a Service to large supermarkets with initial focus on UK, DE and FR. Strategically choses because of a high percentage of flower being sold via supermarkets and a retail market dominated by only a few large players. With the FLOURISH project we aim to strengthening our market insight (barriers, business model) and prime for growth to enter this market (marketing strategy and technical feasibility).
Leaflet | Map data © OpenStreetMap contributors, Credit: EC-GISCO, © EuroGeographics for the administrative boundaries




Prunus 12
1424 Ld Aalsmeer


Activity type

Private for-profit entities (excluding Higher or Secondary Education Establishments)

EU Contribution

€ 50 000

Project information

Grant agreement ID: 888156


Ongoing project

  • Start date

    1 December 2019

  • End date

    31 May 2020

Funded under:




  • Overall budget:

    € 71 429

  • EU contribution

    € 50 000

Coordinated by: