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Blame Avoidance in Twitter

Project description

Playing the blame game on Twitter

To appease citizens when unpopular policies are applied, some governments resort to a communication strategy named blame avoidance. However, little is known about the uses and implications of this strategy in social media. The EU-funded BAIT project will provide new knowledge about this type of communication. It will study Twitter since it is an influential social media channel in wide use amongst politicians, activists and voters. The project focuses on Brexit considering it a key example of how governments may react to serious blame risk. BAIT will identify the discursive features of blame avoidance used in Twitter, investigate how different forms of blame avoidance may affect people, and communicate the research findings to a wide-ranging audience.

Call for proposal

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B15 2TT Birmingham
United Kingdom
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 212 933,76