Skip to main content

NUDging consumers towards enerGy Efficiency through behavioral science

Project description

Individualised behavioural nudging for responsible energy consumption

There is a pressing need to convince people to be more responsible and exhibit more efficient behaviour towards energy consumption. Unfortunately, present interventions for policy-making do not appear to be successful enough due to a lack of customer personalisation as well as poor testing conditions. The EU-funded NUDGE project will design behavioural interventions that will result in lasting energy efficiency behaviour. NUDGE will apply an approach combining the analysis of consumer psychology and intervention design tasks based on tests and field trials. Behavioural science methods will be used to study the bases of individual behaviour and to tailor interventions for them. New interventions will be tested in five different EU states, presenting targeted variables, involved demographics and intervention forms.

Call for proposal

H2020-LC-SC3-EE-2020-1
See other projects for this call

Funding Scheme

RIA - Research and Innovation action

Coordinator

INSTITUTE FOR EUROPEAN ENERGY AND CLIMATE POLICY STICHTING
Address
Kingsfordweg 151
1043 GR Amsterdam
Netherlands
Activity type
Research Organisations
EU contribution
€ 226 625

Participants (9)

DOMX IDIOTIKI KEFALAIOUCHIKI ETAIREIA
Greece
EU contribution
€ 280 375
Address
Tavaki 20
57001 Thessaloniki
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS - RESEARCH CENTER
Greece
EU contribution
€ 183 500
Address
Kefallinias Street 46
11251 Athens
Activity type
Higher or Secondary Education Establishments
INEGI - INSTITUTO DE CIENCIA E INOVACAO EM ENGENHARIA MECANICA E ENGENHARIA INDUSTRIAL
Portugal
EU contribution
€ 156 875
Address
Rua Dr Roberto Frias 400
4200 465 Porto
Activity type
Research Organisations
FRAUNHOFER GESELLSCHAFT ZUR FOERDERUNG DER ANGEWANDTEN FORSCHUNG E.V.
Germany
EU contribution
€ 257 625
Address
Hansastrasse 27C
80686 Munchen
Activity type
Research Organisations
ZELENA ENERGETSKA ZADRUGA ZA USLUGE
Croatia
EU contribution
€ 133 625
Address
Bukovacka Cesta 110
10000 Grad Zagreb
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
MVV ENERGIE AG
Germany
EU contribution
€ 233 375
Address
Luisenring 49
68159 Mannheim
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
INTERUNIVERSITAIR MICRO-ELECTRONICA CENTRUM
Belgium
EU contribution
€ 251 152,50
Address
Kapeldreef 75
3001 Leuven
Activity type
Research Organisations
SPRING-STOF
Belgium
EU contribution
€ 111 250
Address
Lange Lostraat 4A
3010 Leuven
Activity type
Other
ASSOCIAZIONE CITTADINANZATTIVA ONLUS
Italy
EU contribution
€ 121 112,50
Address
Via Cereate 6
00183 Roma
Activity type
Other