Individualised behavioural nudging for responsible energy consumption
There is a pressing need to convince people to be more responsible and exhibit more efficient behaviour towards energy consumption. Unfortunately, present interventions for policy-making do not appear to be successful enough due to a lack of customer personalisation as well as poor testing conditions. The EU-funded NUDGE project will design behavioural interventions that will result in lasting energy efficiency behaviour. NUDGE will apply an approach combining the analysis of consumer psychology and intervention design tasks based on tests and field trials. Behavioural science methods will be used to study the bases of individual behaviour and to tailor interventions for them. New interventions will be tested in five different EU states, presenting targeted variables, involved demographics and intervention forms.
Fields of science
Call for proposal
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Funding SchemeRIA - Research and Innovation action
10000 Grad Zagreb