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Augment your pension - How Augmented Reality (AR) can improve future financial well-being: The role of future self-imagery and its impact on pension awareness and engagement

Project description

Seeing yourself as a senior citizen

Once the cool stuff of science-fiction movies, augmented reality (AR) is a tool used by pension funds and policymakers to increase public awareness about pensions. The aim is to strengthen the financial well-being and outcomes for older adults through the stimulation of the imagery of the future self in pension plan consumers. The EU-funded AUGMENTPENSION project will investigate the impact of AR on the imagery of the future self and the downstream effects on pension awareness and engagement to understand how to improve pension communication with AR. The project will apply findings from recent AR research in consumer behaviour and laboratory studies with field evidence from one of the world's largest pension providers.


Net EU contribution
€ 187 572,48
Minderbroedersberg 4
6200 MD Maastricht

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Limburg (NL) Zuid-Limburg
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00