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Ignite the Immersive Media Sector by Enabling New Narrative Visions

Objective

The future of media experiences is still to be written, and the maturity of eXtended Reality (XR) and Artificial Intelligence (AI) technologies provides a unique window of opportunity for the European Creative and Cultural Sector (CCS) to reimagine digital co-creation, interaction and engagement possibilities. TransMIXR, a consortium of eight representatives from the CCS and twelve leading industrial and academic partners, combines the necessary interdisciplinary skillsets and domain expertise to create a range of human-centric tools for remote content production and consumption via social virtual reality. The project’s TransMIXR platform will provide (i) a distributed XR Creation Environment that supports remote collaboration practices, and (ii) XR Media Experience Environment for the delivery and consumption of highly evocative and highly-social immersive media experiences. The ground-breaking AI techniques for the understanding and processing of complex media content will enable the reuse of heterogeneous assets across immersive content delivery platforms.

Using the Living Labs methodology, TransMIXR will develop and evaluate four pilots that bring the vision of future media experiences to life in four CCS domains: (i) news media & broadcasting, (ii) performing arts, and (iii) cultural heritage. Additionally, the project will harness the creativity of the CCS and will forge interdisciplinary collaborations to demonstrate how immersive social experiences could be transferred to new application areas beyond the CCS. The results of the project will contribute to the Media and Audiovisual Action Plan from the European Commission, in particular boosting the adoption of XR technologies, opening new business models opportunities in new application areas and markets, and gaining worldwide leadership in XR technologies while being deeply grounded in European values such as veracity, diversity, connectedness and universality.

Coordinator

Technological University of the Shannon: Midlands Midwest
Net EU contribution
€ 1 142 875,00
Address
Moylish Park Campus
V94 EC5T Limerick
Ireland

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Region
Ireland Southern Mid-West
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00

Participants (17)

STICHTING NEDERLANDSE WETENSCHAPPELIJK ONDERZOEK INSTITUTEN
Netherlands
Net EU contribution
€ 898 750,00
Address
Winthontlaan 2
3526 KV Utrecht

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Region
West-Nederland Utrecht Utrecht
Activity type
Research Organisations
Other funding
€ 0,00
MODUL TECHNOLOGY GMBH
Austria
Net EU contribution
€ 722 250,00
Other funding
€ 0,00
THE PROVOST, FELLOWS, FOUNDATION SCHOLARS & THE OTHER MEMBERS OF BOARD, OF THE COLLEGE OF THE HOLY & UNDIVIDED TRINITY OF QUEEN ELIZABETH NEAR DUBLIN
Ireland
Net EU contribution
€ 428 568,75
Address
College Green Trinity College
D02 CX56 Dublin 2

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Region
Ireland Eastern and Midland Dublin
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00
ETHNIKO KENTRO EREVNAS KAI TECHNOLOGIKIS ANAPTYXIS
Greece
Net EU contribution
€ 697 750,00
Address
Charilaou Thermi Road 6 Km
57001 Thermi Thessaloniki

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Region
Θεσσαλονίκη Κεντρική Μακεδονία Βόρεια Ελλάδα
Activity type
Research Organisations
Other funding
€ 0,00
VRIJE UNIVERSITEIT BRUSSEL
Belgium
Net EU contribution
€ 675 625,00
Address
Pleinlaan 2
1050 Brussel

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Region
Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00
WEBLYZARD TECHNOLOGY GMBH
Austria
Net EU contribution
€ 546 875,00
Address
Puchlgasse 2/44
1190 Wien

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Wien Wien
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 234 375,00
IMMERSION
France
Net EU contribution
€ 410 812,50
Address
3 Rue Raymond Lavigne
33100 Bordeaux

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Nouvelle-Aquitaine Aquitaine Gironde
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 176 062,50
INTEL DEUTSCHLAND GMBH
Germany
Net EU contribution
€ 456 251,00
Address
Am Campeon 10
85579 Neubiberg

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Region
Bayern Oberbayern München, Landkreis
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 195 536,50
CREATIVE SATOR E STUDIO
Portugal
Net EU contribution
€ 351 750,00
Address
Rocha Conde De Obidos Studio S 1 8
1350-352 Lisboa

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Continente Área Metropolitana de Lisboa Área Metropolitana de Lisboa
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 150 750,00
TRUE COMMUNICATION TECHNOLOGIES LIMITED
Ireland
Net EU contribution
€ 430 500,00
Address
2 Exchange Street Upper
D08XW7D Dublin

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Ireland Eastern and Midland Dublin
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 184 500,00
RADIOTELEVIZIJA SLOVENIJA JAVNI ZAVOD LJUBLJANA
Slovenia
Net EU contribution
€ 155 000,00
Address
Kolodvorska 2
1000 Ljubljana

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Region
Slovenija Zahodna Slovenija Osrednjeslovenska
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
Other funding
€ 0,00
AGENCE FRANCE PRESSE
France
Net EU contribution
€ 488 125,00
Address
Place De La Bourse 11 13 15
75002 Paris 02

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Region
Ile-de-France Ile-de-France Paris
Activity type
Other
Other funding
€ 0,00
STICHTING NEDERLANDS INSTITUUT VOORBEELD EN GELUID
Netherlands
Net EU contribution
€ 775 750,00
Address
Media Parkboulevard 1
1200 BB Hilversum

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Region
West-Nederland Noord-Holland Het Gooi en Vechtstreek
Activity type
Other
Other funding
€ 0,00
BALTIC FILM & CREATIVE TECH CLUSTER
Lithuania
Net EU contribution
€ 230 000,00
Address
T. Sevcenkos G. 16 A
03111 Vilnius

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Region
Lietuva Sostinės regionas Vilniaus apskritis
Activity type
Other
Other funding
€ 0,00
KHORA APS
Denmark
Net EU contribution
€ 202 125,00
Address
Hokerboderne 8
1712 Kobenhavn

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Danmark Hovedstaden Byen København
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 86 625,00
EBU-UER
Belgium
Net EU contribution
€ 178 125,00
Address
Avenue Des Arts 56
1000 Bruxelles

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Region
Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Activity type
Other
Other funding
€ 0,00
SPARKNEWS
France
Net EU contribution
€ 206 500,00
Address
5, Rue Guichard
75116 Paris

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Ile-de-France Ile-de-France Paris
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 88 500,00

Partners (1)

FACHHOCHSCHULE ZENTRALSCHWEIZ - HOCHSCHULE LUZERN
Switzerland
Net EU contribution
€ 0,00
Address
Werftestrasse 4
6002 Luzern

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Region
Schweiz/Suisse/Svizzera Zentralschweiz Luzern
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00