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Co-creating Behavioural Change Towards Climate-Smart Food Systems

Objective

BEATLES aspires to change the way agri-food systems currently operate and accelerate the systemic and systematic behavioural shift to climate-smart agriculture and smart farming technologies fully aligned with the ambitions of the Farm to Fork and Biodiversity Strategies, and the new CAP at regional and EU levels. By adopting a food systems approach, the agri-food value chain is viewed as a system of interlinked components where interactions lead to systemic innovations. Through targeted selection of agri-food value chains across the EU and by engaging multiple stakeholders in the co-creation of systemic innovations, in the context of appropriate behavioural and experimental settings, the project will provide an integrative inventory of behavioural insights about the full range of “lock-ins” and levers that hinder or motivate behavioural change, including individual, systemic and policy factors. Five different food systems representing the major crop and livestock farming systems in Europe (cereals, dairy, stone fruits, livestock, vegetables) in various EU regions (Western, Eastern, Southern and Northern Europe), will be studied to account for the diversity in agri-food systems and conditions in the EU. The behavioural insights are used to develop transformative pathways, via business strategies and policy recommendations, to encourage transition to fair, healthy and environmentally-friendly food systems. BEATLES will provide a set of business strategies establishing roadmaps for a fair shift towards climate-smart agriculture, based on environmental, social and economic sustainability assessments. Moreover, a series of policy recommendations and tools will be developed to foster behaviourally informed policy design and implementation. The active participation of multiple value chain actors, at various levels of society (public, political, professional), in the co-creation activities all along the project’s lifespan will establish a mutual understanding of the value

Coordinator

GEOPONIKO PANEPISTIMION ATHINON
Net EU contribution
€ 459 125,00
Address
Iera Odos 75
11855 Athina
Greece

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Region
Κεντρικός Τομέας Αθηνών Aττική Αττική
Activity type
Higher or Secondary Education Establishments
Other funding
€ 459 125,00

Participants (16)

STICHTING WAGENINGEN RESEARCH
Netherlands
Net EU contribution
€ 224 370,00
Address
Droevendaalsesteeg 4
6708 PB Wageningen

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Region
Oost-Nederland Gelderland Veluwe
Activity type
Research Organisations
Other funding
€ 224 370,00
WAGENINGEN UNIVERSITY
Netherlands
Net EU contribution
€ 309 136,00
Address
Droevendaalsesteeg 4
6708 PB Wageningen

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Region
Oost-Nederland Gelderland Veluwe
Activity type
Higher or Secondary Education Establishments
Other funding
€ 309 136,00
KOBENHAVNS UNIVERSITET
Denmark
Net EU contribution
€ 449 712,50
Address
Norregade 10
1165 Kobenhavn

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Region
Danmark Hovedstaden Byen København
Activity type
Higher or Secondary Education Establishments
Other funding
€ 449 712,50
ASSOCIATION EUROPEENNE POUR L'INFORMATION SUR LE DEVELOPPEMENT LOCAL
Belgium
Net EU contribution
€ 399 031,00
Address
Chaussee Saint Pierre 260
1040 Brussels

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Activity type
Other
Other funding
€ 399 031,00
STIFTELSEN THE STOCKHOLM ENVIRONMENT INSTITUTE
Sweden
Net EU contribution
€ 230 228,75
Address
Box 24218
104 51 Stockholm

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Region
Östra Sverige Stockholm Stockholms län
Activity type
Research Organisations
Other funding
€ 230 228,75
ETHNICON METSOVION POLYTECHNION
Greece
Net EU contribution
€ 264 062,50
Address
Heroon Polytechniou 9 Zographou Campus
157 80 Athina

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Region
Κεντρικός Τομέας Αθηνών Aττική Αττική
Activity type
Higher or Secondary Education Establishments
Other funding
€ 264 062,50
Q-PLAN INTERNATIONAL ADVISORS PC
Greece
Net EU contribution
€ 259 125,00
Address
11 El Venizelou Str
551 33 Kalamaria, Thessaloniki

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Θεσσαλονίκη Κεντρική Μακεδονία Βόρεια Ελλάδα
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 259 125,00
NATURLAND - VERBAND FUR OKOLOGISCHEN LANDBAU EV
Germany
Net EU contribution
€ 239 125,00
Address
Kleinhaderner Weg 1
82166 Munchen

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Bayern Oberbayern München, Landkreis
Activity type
Other
Other funding
€ 239 125,00
INSTITUTO NAVARRO DE TECNOLOGIAS E INFRAESTRUCTURAS AGROALIMENTARIAS SA
Spain
Net EU contribution
€ 210 300,00
Address
Avenida Serapio Huici 22 Villava
31610 Navarra

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Region
Noreste Comunidad Foral de Navarra Navarra
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 210 300,00
DELPHY BV
Netherlands
Net EU contribution
€ 208 000,00
Address
Agro Business Park 5
6708 PV Wageningen

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Oost-Nederland Gelderland Veluwe
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 208 000,00
AgriFood Lithuania DIH
Lithuania
Net EU contribution
€ 81 250,00
Address
Mokslininku G. 2a
LT-08412 Vilnius

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Lietuva Sostinės regionas Vilniaus apskritis
Activity type
Other
Other funding
€ 81 250,00
FBCD AS
Denmark
Net EU contribution
€ 253 437,50
Address
Niels Pedersens Alle 2
8830 Tjele

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Danmark Midtjylland Vestjylland
Activity type
Other
Other funding
€ 253 437,50
ZVEZA POTROSNIKOV SLOVENIJE DRUSTVO
Slovenia
Net EU contribution
€ 109 125,00
Address
Trzaska Cesta 2
1000 Ljubljana

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Region
Slovenija Zahodna Slovenija Osrednjeslovenska
Activity type
Other
Other funding
€ 109 125,00
SUSTAINABLE INNOVATIONS EUROPE SL
Spain
Net EU contribution
€ 101 250,00
Address
Calle De Silva 2 Piso 2 Puerta 3
28013 Madrid

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Comunidad de Madrid Comunidad de Madrid Madrid
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 101 250,00
UAB ART21
Lithuania
Net EU contribution
€ 57 125,00
Address
Draugystes Str. 20-3
89167 Mazeikiai

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Lietuva Vidurio ir vakarų Lietuvos regionas Telšių apskritis
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 57 125,00
AGRO DIGITAL SOLUTIONS
Lithuania
Net EU contribution
€ 57 125,00
Address
Architektu G 170-82
04204 Vilnius

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Region
Lietuva Sostinės regionas Vilniaus apskritis
Activity type
Research Organisations
Other funding
€ 57 125,00

Partners (1)

KPAD LTD
United Kingdom
Net EU contribution
No data
Address
Francis House 2 Park Road Barnet
EN5 5RN London

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
London Outer London — West and North West Barnet
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
No data