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Zawartość zarchiwizowana w dniu 2022-12-23

HYPERAGENT NETWORK NAVIGATION FOR IMPLEMENTATING BUSINESS ACCELERATION & LIAISON

Cel

- To stimulate product and service marketing by innovative companies located in Eastern European states using electronic network value added services.

- To transfer multimedia communications technology to the project partners in those states. These partners will foster development of services, and will assist companies to make use of the electronic marketing and trading facilities implemented in the project.

HANNIBAL is not concerned with fundamental research, but with applied research in network services and corresponding technology transfer, and in evaluation of the economic impact of value added network services on new businesses in the emerging democracies.

The project is intimately linked to (and augments) PECO 8312 'ETCETERA' which is already implementing the basic communications services and undertaking initial trials of electronic marketing using the Internet and World-Wide-Web (W3). The main emphasis of the new project is to widen the geographic base of participants, increase the scope of trials, and provide the mechanisms necessary for effective use of directory and catalogue services by companies.

- Developing network services usable and beneficial to emerging small businesses.
- Extending the geographic scope and creating a more extensive pilot scheme to enable more comprehensive feedback on benefits and problems to be achieved.
- Preparing the way for a co-operative association of value added service providers to promote and develop Internet marketing and trading between Western and Eastern Europe.

ETCETERA is already developing Internet hosting and limited local access for businesses and agencies in Poland, Bulgaria and Albania. HANNIBAL will allow all the current Internet applications to be available, and will create a prototype electronic marketing system. It will also introduce a fourth Eastern European country to the ETCETERA co-operative, Romania, and will enable us to increase the scope and effect of the pilot scheme by providing more opportunities for promoting the system to the agencies and more innovative businesses, and by adding functional value to the ETCETERA prototype in the form of searching methods appropriate to the needs of business.

Transfer and use of established but multimedia-competent technology in the form of Internet services and W3, with know-how transfer from two existing value added service providers. Establishing Internet presence and connectivity in the relevant countries and regions. Development of electronic marketing, business opportunities and trading facilities friendly to business users, by employing: hypermedia navigation methods with the ability to present high quality image and graphical data. the development of indexing and searching to assist in active marketing and business links between organisations.

Temat(-y)

Data not available

Zaproszenie do składania wniosków

Data not available

System finansowania

CSC - Cost-sharing contracts

Koordynator

Octacon Ltd
Wkład UE
Brak danych
Adres
York House 102-108 Borough Road
TS1 2HJ Middlesbrough
Zjednoczone Królestwo

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Koszt całkowity
Brak danych

Uczestnicy (5)