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Development of a plan for the continuing training of workers for international use in marketing

Ziel

There are distinctive features in marketing and advertising in almost every country in the European Union. Experience has frequently shown that difficulties may arise if firms transfer national marketing and advertising concepts unchanged to other countries. Differences in thought patterns and behaviour must therefore be taken into account when drawing up marketing plans.

As a result, a plan or curriculum will be developed for training marketing specialists who have already mastered the elements of strategic and operative marketing, and now wish to apply this knowledge with an additional understanding of other countries' marketing strategies.

The design of the course will be as practical as possible. The preparatory phase of the project will determine the needs of medium-sized firms in the participating countries and involve them in the design and evaluation the curriculum. The curricula developed will be tested practically through courses whose target groups are unem-ployed high-school graduates with vocational training or work experience - any necessary amendments to the courses will be made at this stage.

The result will be a continuing education curriculum whose syllabuses are, to a large extent, the same in all of the participating countries but which will also be able to accommodate national differences.

Impact
The project aims to create a uniform European qualification. The main objective, however, will be to create the conditions for employment, especially in SMEs. The curriculum will be able to be integrated into instructional programmes and it will be made available to medium-sized firms for the continuing education of workers.

Contract number : D/97/2/00686/PI/II.1.1.b/FPC

Domaine : Continuing vocational training

Contents :
Vocational qualifications
New job profiles
Evaluation of vocational training

Products :
Certification frameworks/ systems
Description of new occupational profiles
Group training with tutor

Public :
Trainers, designers & managers of training programmes
Managers/ Owners of SMES
Unemployed

Aufforderung zur Vorschlagseinreichung

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Koordinator

MERKUR AKADEMIE
EU-Beitrag
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Adresse
AMALIENSTRASSE 81
76133 Karlsruhe
Deutschland

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