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Presence: Measurement, Effects, Conditions

Presence: Measurement, Effects, Conditions

Objective

MEC (Presence: Measurement, Effects, Conditions) has three objectives. The first is to compare different methodologies that measure Presence experiences from a psychology-based theoretical model. Secondly, questionnaire, think-aloud, distraction-paradigm, eye-movement recording and functional magnetic resonance imaging (fMRI) methodologies will be tested in different media settings. The role of Presence experiences in media-based learning processes will be investigated in the contacts of educational hypertext and VR/multimedia systems. MEC's third goal is to investigate the influence of users' motivational dispositions and skills on the development of Presence experiences. MEC will advance the methodology of Presence research, investigate interactive and immersive educational media and the psychological determinants of Presence that have been neglected in past research. MEC (Presence: Measurement, Effects, Conditions) has three objectives. The first is to compare different methodologies that measure Presence experiences from a psychology-based theoretical model. Secondly, questionnaire, think-aloud, distraction-paradigm, eye-movement recording and functional magnetic resonance imaging (fMRI) methodologies will be tested in different media settings. The role of Presence experiences in media-based learning processes will be investigated in the contacts of educational hypertext and VR/multimedia systems. MEC's third goal is to investigate the influence of users' motivational dispositions and skills on the development of Presence experiences. MEC will advance the methodology of Presence research, investigate interactive and immersive educational media and the psychological determinants of Presence that have been neglected in past research.

OBJECTIVES
MEC will contribute to the conceptualisation and measurement of Presence. A comparative investigation of the benefits of different measurement approaches (questionnaire, think-aloud, distraction paradigm, eye-movement recording, fMRI) will strengthen Presence Research methodology. Different effects and conditions of Presence will emerge from studying the role of Presence in media-based learning, within educational hypertext and VR systems. The project will look at the psychological conditions of Presence, especially the motivations and capabilities of the users. MEC collaborate on interdisciplinary, multi-theory and multi-method research on the nature of Presence, its effects and determinants.

DESCRIPTION OF WORK
The fist half of MEC's work plan is dedicated to the comparative methodological studies on Presence research. Beginning with the elaboration of a dimensional model of Presence experiences that is based on psychology theory, media studies, neuropsychology and communication science in general. MEC will test five different methodologies to measure Presence (questionnaire, think-aloud, distraction paradigm, eye-movement recording and functional magnetic resonance imaging (fMRI)). All measures will be applied to several media settings: Linear text, hypertext, film and VR/multimedia environments. These settings are expected to elicit Presence on different dimensions, and with different intensities of experiences.

Our research strategy will provide some conclusions on the relative benefits of different of measurement methodologies, as well as their (dis-) advantages in practical use. The final MEC experiments address:
1) the effects of Presence on learning;
2) the influence of users' motivations and skills on the formation of Presence experiences.

These experiments will use the hypertext materials and the VR/multimedia environment from the methodological studies. Subjects will be screened for the user attributes under study, exposed to the educational media setting and subsequently tested for learning performance. This research design will address Presence in media-based learning processes and illustrate the role of psychological user variables that contribute to Presence experiences.

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Coordinator

HOCHSCHULE FUER MUSIK UND THEATER HANNOVER

Address

Emmichplatz 1
30175 Hannover

Germany

Administrative Contact

Peter VORDERER

Participants (3)

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HELSINGIN KAUPPAKORKEAKOULU

Finland

UNIVERSIDADE FERNANDO PESSOA

Portugal

UNIVERSITAET ZUERICH

Switzerland

Project information

Grant agreement ID: IST-2001-37661

  • Start date

    1 October 2002

  • End date

    31 March 2006

Funded under:

FP5-IST

  • Overall budget:

    € 1 502 712

  • EU contribution

    € 1 281 000

Coordinated by:

HOCHSCHULE FUER MUSIK UND THEATER HANNOVER

Germany

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