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ENGINEERING EMOTIONAL DESIGN

Objective

Today the bottleneck in introducing new successful products quickly to the market has moved from factory floor manufacturing to the product specification, design and evaluation process, although of course world-class manufacturing remains essential. 'Quality' has moved beyond functionality and usability to satisfying people's subjective and emotional lifestyle needs. This can only be achieved by breakthrough knowledge-based changes in the conception of products to maintain and increase EU competitiveness under the high pressure of other manufacturing countries. Emerging methods are competing with each other and industry in general does not know which to use in what circumstances. Whilst some of these methods might be excellent, they do not integrate well with established engineering life cycle processes. Of course, companies do have their methods of innovation, but for example in the fast moving consumer goods industry, 80% of new introductions are said to make no impact and fail. Researchers from many disciplines (consumer sciences, psychology, ergonomics, industrial design, engineering) as well and industries are responding to this need for better reliability from their own view points but integration is needed, a holistic approach combining vertically (disciplines) and horizontally (products/services) approaches is urgently needed. It is the ambition of this CA to promote the use Affective Engineering for industry and open the EU industry towards a knowledge based economy in the area of satisfying people's subjective and emotional lifestyle needs. Thus this CA has three main objectives: Objective 1. Creating a new knowledge community. Objective 2. Achieve best use of current knowledge through broader awareness and confidence within industry of methodologies, novel tools and work environments that facilitate collaboration and creativity through holistic approaches to products and services Objective 3. Identify needs and coordinate future research.

Funding Scheme

CA - Coordination action

Coordinator

INSTITUTO DE BIOMECANICA DE VALENCIA

Participants (20)

AKTIEBOLAGET ELECTROLUX
Sweden
Address
S:t Göransgatan 143
105 45 Stockholm
CALZADOS HERGAR, S.A.
Spain
CHALMERS TEKNISKA HOEGSKOLA AKTIEBOLAG
Sweden
FRAUNHOFER GESELLSCHAFT ZUR FOERDERUNG DER ANGEWANDTEN FORSCHUNG E.V.
Germany
Address
Nobelstr. 12
70569 Stuttgart
GROUPE DE RECHERCHE ET D'ANIMATION POUR LE DÉVELOPPEMENT, L'INNOVATION ET L'ENSEIGNEMENT EN TEC
France
Address
Centre Pierre Guillaumat-royallieu- Rue Du Dr Schweitzer
60203 Compiègne
LINKOEPINGS UNIVERSITET
Sweden
Address
Ikp/iav
SE-581 83 Linkoping
LOUGHBOROUGH UNIVERSITY
United Kingdom
LUNDS UNIVERSITET
Sweden
Address
Sölvegatan 26
221 00 Lund
MIDDLE EAST TECHNICAL UNIVERSITY
Turkey
PERMASA, S.A.
Spain
PHILIPS ELECTRONICS NEDERLAND B.V.
Netherlands
Address
Professor Holstlaan 4 (Wy21)
5656 AA Eindhoven
PROCTER AND GAMBLE TECHNICAL CENTRES LTD
United Kingdom
Address
Rusham Park Technical Centre, Whitehall Lane
TW20 9NW Egham, Surrey
STFI -PACKFORSK AB
Sweden
STICHTING DESIGN & EMOTION
Netherlands
Address
Oude Delft 201
Delft
TECHNISCHE UNIVERSITEIT DELFT
Netherlands
Address
Landbergstraat 15
2628 CE Delft
THE INTERACTIVE INSTITUTE II AKTIEBOLAG
Sweden
Address
Tvistevagen 47
90719 Umea
UNIVERSITA DEGLI STUDI DI PALERMO
Italy
Address
Viale Delle Scienze
90128 Palermo
UNIVERSITY OF LEEDS
United Kingdom
UNIVERZA V MARIBORU
Slovenia
Address
Koroska Cesta 160
2000 Maribor
VOLVO TECHNOLOGY AB
Sweden