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Implementing mass media campaigns and evaluating their (isolated) effect on traffic accidents and other performance indicators

Project information

Grant agreement ID: 19520

  • Start date

    25 July 2006

  • End date

    24 July 2009

Funded under:

FP6-SUSTDEV

  • Overall budget:

    € 5 325 148

  • EU contribution

    € 3 229 225

Coordinated by:

INSTITUT BELGE POUR LA SÉCURITÉ ROUTIÈRE ASBL

Belgium

Objective

There is a large body of research on the effect of mass media campaigns available that allows formulating best practices for designing and evaluating campaigns. Several studies have focussed on road crashes as outcome measure but the majority is aiming at measuring perception, acceptation and notoriety of campaigns. However, there seems to be an urgent need for evaluation research focussing on isolating the effect of mass media campaigns on the number of road crashes and other outcome measures from the effect of other supporting activities like enforcement.

This could be achieved by determining the relative contribution of mass media campaigns in integrated campaigns that typically consist of accompanying activities like enforcement. Availability of clear scientific information both on the effectiveness and cost-effectiveness of the isolated effect of campaigns is a prerequisite to design future campaigns in the most effective and optimal fashion as possible.

Coordinator

INSTITUT BELGE POUR LA SÉCURITÉ ROUTIÈRE ASBL

Address

ChaussÉE De Haecht 1405
Brussels

Belgium

Participants (18)

BUNDESANSTALT FUER STRASSENWESEN (FEDERAL HIGHWAY RESEARCH INSTITUTE)

Germany

CENTRUM DOPRAVNIHO VYZKUMU

Czechia

DANISH TRANSPORT RESEARCH INSTITUTE

Denmark

FACTUM CHALOUPKA & RISSER OHG

Austria

HASSELT UNIVERSITY - TRANSPORTATION RESEARCH INSTITUTE

Belgium

INSTITUT NATIONAL DE RECHERCHE SUR LES TRANSPORTS ET LEUR SECURITE

France

INSTYTUT BADAWCZY DROG I MOSTOW / ROAD AND BRIDGE RESEARCH INSTITUTE

Poland

MINISTERIE VAN VERKEER EN WATERSTAAT

Netherlands

PREVENÇÃO RODOVIÁRIA PORTUGUESA

Portugal

RAADET FOR STOERRE FAERDSELSSIKERHED

Denmark

RESEARCH COMMITTEE OF UNIVERSITY OF THESSALY

Greece

SIPSIVI, SOCIETÀ ITALIANA DI PSICOLOGIE DELLA SICUREZZA VIARIA

Italy

STATENS VÄG- OCH TRANSPORTFORSKNINGSINSTITUT

Sweden

SWISS COUNCIL FOR ACCIDENT PREVENTION

Switzerland

SWOV INSTITUTE FOR ROAD SAFETY RESEARCH

Netherlands

TRANSPORTØKONOMISK INSTITUTT

Norway

UNIVERSITAS, C.R.L. / INSTITUTO SUPERIOR DE EDUCAÇÃO E CIÊNCIAS

Portugal

UNIVERSITY OF LJUBLJANA FACULTY OF ARTS

Slovenia

Project information

Grant agreement ID: 19520

  • Start date

    25 July 2006

  • End date

    24 July 2009

Funded under:

FP6-SUSTDEV

  • Overall budget:

    € 5 325 148

  • EU contribution

    € 3 229 225

Coordinated by:

INSTITUT BELGE POUR LA SÉCURITÉ ROUTIÈRE ASBL

Belgium