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Consumer sentiment regarding privacy on user generated content services in the digital economy

Consumer sentiment regarding privacy on user generated content services in the digital economy

Objective

One of the key changes in societal trends and lifestyles witnessed over the past few years has been the move on-line of many consumers and the way they have become increasingly sophisticated in their media consumption habits. Have these recent changes to consumer and commercial practices developed in such a way that consumers are (in)voluntarily signing away their fundamental right to privacy? This project (CONSENT) seeks to examine how consumer behaviour, and commercial practices are changing the role of consent in the processing of personal data. While consumer consent is a fundamental value on which the European market economy is based, the way consumer consent is obtained is questionable in popular user-generative/user-generated (UGC) online services (including sites like MySpace, YouTube and Facebook), whose commercial success depends to a large extent on the disclosure by their users of substantial amounts of personal data. There is an urgent need to study and analyse the changes in consumption behaviour and consumer culture arising from the emergence of UGC online services and how contractual, commercial and technical practices and other factors affect consumer choice and attitudes toward personal privacy in the digital economy. CONSENT’s multidisciplinary team intends to carry out a status quo analysis of commercial practices, legal position and consumer attitudes, identifying criteria for fairness and best practices, and then create a toolkit for policy makers and corporate counsel which will enable them to address problem identified in the analysis. CONSENT will advance the knowledge base that underpins the formulation and implementation of policies and corporate procedures in the area of privacy and consumer protection with a view to informing policy-making in the European Union and to contribute to the development of European research communities in these areas.
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Coordinator

RIJKSUNIVERSITEIT GRONINGEN

Address

Broerstraat 5
9712cp Groningen

Netherlands

Activity type

Higher or Secondary Education Establishments

EU Contribution

€ 474 965,60

Administrative Contact

Annette Schockman-Sannes (Ms.)

Participants (18)

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UNIVERSITA TA MALTA

Malta

EU Contribution

€ 207 110

COPENHAGEN BUSINESS SCHOOL

Denmark

EU Contribution

€ 119 619,60

UNIVERSITEIT LEIDEN

Netherlands

EU Contribution

€ 122 625

WESTFAELISCHE WILHELMS-UNIVERSITAET MUENSTER

Germany

EU Contribution

€ 155 456

GEORG-AUGUST-UNIVERSITAT GOTTINGENSTIFTUNG OFFENTLICHEN RECHTS

Germany

EU Contribution

€ 131 427

GOTTFRIED WILHELM LEIBNIZ UNIVERSITAET HANNOVER

Germany

EU Contribution

€ 148 527,80

UNIVERSITATEA BABES BOLYAI

Romania

EU Contribution

€ 68 800

ASOCIATIA PENTRU TEHNOLOGIE SI INTERNET

Romania

EU Contribution

€ 47 100

UNIVERSITY OF CENTRAL LANCASHIRE

United Kingdom

EU Contribution

€ 65 508,40

Masarykova univerzita

Czechia

EU Contribution

€ 121 040

THE QUEEN'S UNIVERSITY OF BELFAST

United Kingdom

EU Contribution

€ 129 080,80

UNIWERSYTET WROCLAWSKI

Poland

EU Contribution

€ 140 880

UNIVERSIDAD DE LEON

Spain

EU Contribution

€ 103 600

CONSIGLIO NAZIONALE DELLE RICERCHE

Italy

EU Contribution

€ 158 409

LABORATORIO DI SCIENZE DELLA CITTADINANZA

Italy

EU Contribution

€ 104 100

UNIVERSITE PARIS-SUD

France

EU Contribution

€ 109 680

UNIVERZITA KOMENSKEHO V BRATISLAVE

Slovakia

EU Contribution

€ 94 000

PRAVO I INTERNET FOUNDATION

Bulgaria

EU Contribution

€ 97 640,80

Project information

Grant agreement ID: 244643

Status

Closed project

  • Start date

    1 May 2010

  • End date

    30 April 2013

Funded under:

FP7-SSH

  • Overall budget:

    € 3 105 260,20

  • EU contribution

    € 2 599 570

Coordinated by:

RIJKSUNIVERSITEIT GRONINGEN

Netherlands

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