Obiettivo More and more companies are discovering the possibilities that social media sites such as Facebook and YouTube hold for maintaining a conversation with their customers, as well as keeping their brand(s) top-of-mind for the consumer in an extremely cost-effective way. The PR 2.0 proposal addresses the need for European SMEs to take advantage of the benefits of using social media to increase their competitiveness by offering an affordable, cost-effective centralised web tool for management of marketing campaigns using popular social media tools such as social networks and microblogging platforms. In addition, PR 2.0 will allow companies large and small to easily monitor user-generated content about their business or brands, allowing them to easily manage their online reputation, be alerted to possible public relations crises and take immediate actions. A cloud computing model for the exploitation of the project results will ensure that the PR2.0 project is accessible to SMEs and a user-centered user interface will ensure that the system is in line with their skill set and needs. Opinion Mining techniques and advanced web design and development methodologies and a user-centered design perspective will be used in this project with the aim of achieving the objective of developing a novel tool in a fast-paced, ever changing environment like social media and with a potential impact not only in the PR and marketing sector but in almost any business activity. The commercialisation of the PR2.0 tool will result in economic benefits for the consortium, savings and improvement of competitiveness for the PR 2.0 users, and, by the generation of training material and guidelines, the PR2.0 will also educate on and encourage the use of Web 2.0 tools among the European SMEs. Programma(i) FP7-SME - Specific Programme "Capacities": Research for the benefit of SMEs Argomento(i) SME-1 - Research for SMEs Invito a presentare proposte FP7-SME-2010-1 Vedi altri progetti per questo bando Meccanismo di finanziamento BSG-SME - Research for SMEs Coordinatore NTRAM GENERAL S.A. Contributo UE € 43 803,01 Indirizzo CALLE VICTOR PRADERA 45 08940 Cornella De Llobregat Barcelona Spagna Mostra sulla mappa Regione Este Cataluña Barcelona Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Albert Nieto (Mr.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato Partecipanti (6) Classifica in ordine alfabetico Classifica per Contributo UE Espandi tutto Riduci tutto We Are Social Ltd Partecipazione conclusa Regno Unito Contributo UE € 139 604,78 Indirizzo Southampton Place 5 WC1A 2DA London Mostra sulla mappa Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Nathan Mcdonald (Mr.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato CINK SHAKING BUSINESS SL Spagna Contributo UE € 260 531,03 Indirizzo PLACETA DE MONTCADA 3 PRINCIPAL 08003 BARCELONA Mostra sulla mappa Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Sergio Cortes (Mr.) Collegamenti Contatta l’organizzazione Opens in new window Costo totale Nessun dato ASSIST SOFTWARE SRL Romania Contributo UE € 269 664,62 Indirizzo STRADA TIPOGRAFIEI 1 720043 Suceava Mostra sulla mappa Regione Macroregiunea Doi Nord-Est Suceava Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo David Gheorghe (Mr.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato A.N. NEOGNOME LIMITED Cipro Contributo UE € 289 965,40 Indirizzo Kennedy Avenue Kennedy Business Center, 12 2nd floor 1087 Nikosia Mostra sulla mappa Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Nikolaos Sourmelakis (Mr.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato ATEKNEA SOLUTIONS MALTA LIMITED Malta Contributo UE € 22 002,77 Indirizzo COBALT COURT APT 3 TRIQ HAL DWIN ZBG 3061 ZEBBUG Mostra sulla mappa Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Michael Bonello (Mr.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato TEKNOLOGIAN TUTKIMUSKESKUS VTT Finlandia Contributo UE € 24 916,40 Indirizzo TEKNIIKANTIE 4 A 02044 VTT ESPOO Mostra sulla mappa Tipo di attività Research Organisations Contatto amministrativo Johan Plomp (Mr.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato
