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Opti-Alert: Enhancing the efficiency of alerting systems through personalized, culturally sensitive multi-channel communication

Objective

The objective of this project proposal is to develop an alerting tool that

(a) allows for a rapid simulation of the impact of different alerting strategies (depending on the selected media-mix and current availability of communication media), (b) supports the composition of the optimal mix of communication channels (individualized alerting channels and mass media), (c) improves alert compliance through socio-cultural adaptation and personalization of alert messages and communication channels, (d) supports the rapid and automated implementation of a selected alert strategy, (e) can simultaneously address a plethora of communication channels to facilitate efficient high-throughput alerting, and (f), can be integrated with existing tools and legacy systems via well-defined interfaces.

These objectives will be supported by the following key research activities:

(a) In-depth analysis of the impact which socio-cultural and regional factors have on risk perception and risk communication, (b) Analysis of the influence which the observed socio-cultural differences have on regional alerting strategies, (c) Analysis of the impact of individualized alerting (via SMS, E-Mail etc.) and alerting via the mass media, (d) Identification of best-practices in alerting via mass media, (e) Definition of appropriate algorithms for the simulation of alert propagation within the population, depending on the selected mix of communication channels.

One innovative aspect of this project is to improve the impact of alerts by developing alert strategies which take socio-cultural characteristics of the recipients into account. This can refer both to differences in risk perceptions and different usage patterns with respect to media and communication channels. Based upon the situational and socio-cultural context of an alert situation, the authorities can swiftly simulate different alerting strategies and select the most appropriate one.

Call for proposal

FP7-SEC-2010-1
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Coordinator

FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV
Address
Hansastrasse 27c
80686 Munchen
Germany

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Activity type
Research Organisations
Administrative Contact
Elke Rupp (Ms.)
EU contribution
€ 631 191,83

Participants (11)

e*Message Wireless Information Services Deutschland Germany
Germany
EU contribution
€ 351 071
Address
Schönhauser Allee 10 - 11
10119 Berlin

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Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Hartmut Ilse (Dr.)
UBIMET GMBH
Austria
EU contribution
€ 140 850
Address
Donau City Strasse 11
1220 Wien

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Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Daniela Knorr (Dr.)
PROTEO S.P.A.

Participation ended

Italy
EU contribution
€ 55 609,88
Address
Via Santa Sofia 65
95129 Catania (Ct)
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Roberto Gueli (Mr.)
UNIQA VERSICHERUNGEN AG
Austria
EU contribution
€ 21 958
Address
Untere Donaustrasse 21
1029 Wien

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Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Siegfried Hubinger (Mr.)
GOETEBORGS UNIVERSITET
Sweden
EU contribution
€ 291 815
Address
Vasaparken
405 30 Goeteborg

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Activity type
Higher or Secondary Education Establishments
Administrative Contact
Ludde Edgren (Dr.)
SUDDEUTSCHES INSTITUT FUR EMPIRISCHE SOZIALFORSCHUNG EV
Germany
Address
Lilienstrasse 3
D-81667 Munchen

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Activity type
Research Organisations
Administrative Contact
Kerstin Dressel (Dr.)
Regione Sicilia
Italy
EU contribution
€ 145 455
Address
Piazza Indipendenza 21
90129 Palermo

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Activity type
Research Organisations
Administrative Contact
Bruno Manfrè (Mr.)
NEDERLANDS INSTITUUT FYSIEKE VEILIGHEID
Netherlands
EU contribution
€ 98 599
Address
Kemperbergerweg 783
6816 RW Arnhem

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Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
Administrative Contact
Jos Post (Dr.)
UNIVERSITA DEGLI STUDI DI PERUGIA
Italy
EU contribution
€ 64 565
Address
Piazza Dell Universita 1
06123 Perugia

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Activity type
Higher or Secondary Education Establishments
Administrative Contact
Roberto Segatori (Prof.)
THALES SERVICES NUMERIQUES SAS
France
EU contribution
€ 309 000
Address
Rue Grange Dame Rose 20-22
78140 Velizy Villacoublay

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Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Emmanuel Miconnet (Mr.)
SINE-INSTITUT GEM GMBH
Germany
EU contribution
€ 421 008
Address
Lilienstrasse 3
81669 Munchen

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Activity type
Research Organisations
Administrative Contact
Kerstin Dressel