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Opti-Alert: Enhancing the efficiency of alerting systems through personalized, culturally sensitive multi-channel communication

Objective

The objective of this project proposal is to develop an alerting tool that

(a) allows for a rapid simulation of the impact of different alerting strategies (depending on the selected media-mix and current availability of communication media), (b) supports the composition of the optimal mix of communication channels (individualized alerting channels and mass media), (c) improves alert compliance through socio-cultural adaptation and personalization of alert messages and communication channels, (d) supports the rapid and automated implementation of a selected alert strategy, (e) can simultaneously address a plethora of communication channels to facilitate efficient high-throughput alerting, and (f), can be integrated with existing tools and legacy systems via well-defined interfaces.

These objectives will be supported by the following key research activities:

(a) In-depth analysis of the impact which socio-cultural and regional factors have on risk perception and risk communication, (b) Analysis of the influence which the observed socio-cultural differences have on regional alerting strategies, (c) Analysis of the impact of individualized alerting (via SMS, E-Mail etc.) and alerting via the mass media, (d) Identification of best-practices in alerting via mass media, (e) Definition of appropriate algorithms for the simulation of alert propagation within the population, depending on the selected mix of communication channels.

One innovative aspect of this project is to improve the impact of alerts by developing alert strategies which take socio-cultural characteristics of the recipients into account. This can refer both to differences in risk perceptions and different usage patterns with respect to media and communication channels. Based upon the situational and socio-cultural context of an alert situation, the authorities can swiftly simulate different alerting strategies and select the most appropriate one.
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Coordinator

FRAUNHOFER GESELLSCHAFT ZUR FOERDERUNG DER ANGEWANDTEN FORSCHUNG E.V.

Address

Hansastrasse 27c
80686 Munchen

Germany

Activity type

Research Organisations

EU Contribution

€ 631 191,83

Administrative Contact

Elke Rupp (Ms.)

Participants (11)

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e*Message Wireless Information Services Deutschland Germany

Germany

EU Contribution

€ 351 071

UBIMET GMBH

Austria

EU Contribution

€ 140 850

PROTEO S.P.A.

Italy

EU Contribution

€ 55 609,88

UNIQA VERSICHERUNGEN AG

Austria

EU Contribution

€ 21 958

GOETEBORGS UNIVERSITET

Sweden

EU Contribution

€ 291 815

SUDDEUTSCHES INSTITUT FUR EMPIRISCHE SOZIALFORSCHUNG EV

Germany

Regione Sicilia

Italy

EU Contribution

€ 145 455

NEDERLANDS INSTITUUT FYSIEKE VEILIGHEID

Netherlands

EU Contribution

€ 98 599

UNIVERSITA DEGLI STUDI DI PERUGIA

Italy

EU Contribution

€ 64 565

THALES SERVICES SAS

France

EU Contribution

€ 309 000

SINE-INSTITUT GEM GMBH

Germany

EU Contribution

€ 421 008

Project information

Grant agreement ID: 261699

Status

Closed project

  • Start date

    1 January 2011

  • End date

    30 April 2014

Funded under:

FP7-SECURITY

  • Overall budget:

    € 3 528 159,74

  • EU contribution

    € 2 531 122,71

Coordinated by:

FRAUNHOFER GESELLSCHAFT ZUR FOERDERUNG DER ANGEWANDTEN FORSCHUNG E.V.

Germany

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