Objective
Prior is a on-demand commerce platform enabling businesses in the food and drinks industry to sell online. Businesses can
use the platform to allow their customers to order and pay both in-store or for delivery.
Prior currently powers thousands of on-demand transactions and is trusted by brands like Carrefour, Costa Coffee and
Reebok. Our goal is to bring the technology powering the new on-demand economy to any business and help them bridge
the gap between online and offline commerce. Both online food delivery and mobile pre-order are markets ripe for disruption
with reports showing huge potential market growth in the coming years (mobile pre-order from $10 to $38 billion in 2020 and
food delivery from $11 to $210 billion in the longer term). Online food ordering penetration is just 2% of the total addressable
market, compared with eCommerce (10% penetration) and online travel (40% penetration).
Platforms like Prior's were only accessible via third parties aggregators who cannibalise businesses’ margin or through very
expensive solutions (ranging from hundreds of thousands to millions of euros). With a technological platform specifically
developed to provide any business with a on-demand app or website with their own brand, Prior helps its customers
increase sales and profit while reducing operational or staff costs.
The feasibility assessment to be developed under Phase 1 will determine the commercial scalability of the platform. The
assessment will focus on defining the global launch strategy for Prior and hence gauge the necessary effort to enter multiple
markets. Prior will also be tested in a second country in Europe as part of the assessment.. Apart from defining the feasibility
and setting up a strategy to scale, an actual pilot in a second country will help inform the assessment.
Prior is also aligned with the European Commission's goal to make goods more accessible online and intends to foster
innovation in the pursue of that goal.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- social sciences economics and business business and management commerce e-commerce
- social sciences economics and business business and management business models
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2016-2017
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
28012 MADRID
Spain
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.