Community Research and Development Information Service - CORDIS


Final Report - INCLUDIS (Designing inclusive products with image schemas)

Project ID: 236321
Funded under: FP7-PEOPLE


By 2020, one in every two European adults will be over 50 years in age. As old age brings along reductions in sensory, cognitive, and motor abilities, product development methodologies have to adjust. While sensory and motor abilities are relatively straightforward to measure, cognitive abilities are more elusive. The proposed project is concerned with developing and testing a framework model of cognitive abilities that helps practitioners in designing more inclusive products.

The aim of this project was to investigate a methodology that promises to help with designing user interfaces that are robust against cognitive decline and that cater for heterogeneous user groups. This methodology was derived from image schema theory. Image schemas are a form of knowledge representation that encodes very basic and repeated sensorimotor experiences in the world. The experience of vertically extended objects and of gravity, for instance, forms the image schema UP-DOWN.

Their final report shows that image schemas and their metaphorical extensions can be a useful tool for inclusive user interface design. Although there are first empirical indications of their robustness and universality, the issue needs to be investigated further. The results of the project were published in conference papers, journal papers and talks addressing the inclusive design and user interface design communities.

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