Community Research and Development Information Service - CORDIS


Final Report - CONSUMERCHOICE (Do European consumers buy GMO foods?)

Project ID: 518435
Funded under: FP6-FOOD


This is the final activity report of the EU-funded CUSTOMERCHOICE project, which aimed to observe how European consumers responded when offered the opportunity of buying genetically modified (GM) products in the familiar environment of their normal food shops.

The document firstly refers to the project background and the European GM food market. It then provides an overview of CONSUMERCHOICE components and summarises its principal findings. The project scientific objectives are also highlighted, along with the implemented research methodology. The questionnaire survey and the media analysis that were conducted are examined in detail. Moreover, the report provides comparative tables that list the findings in different countries and closes with an analysis of the specific market conditions in the examined cases.

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