Community Research and Development Information Service - CORDIS


CYPRESS Report Summary

Project ID: 722468
Funded under: H2020-EU.1.3.5.

Periodic Reporting for period 1 - CYPRESS (CYprus Promotes RESearch and Science)

Reporting period: 2016-05-09 to 2016-12-08

Summary of the context and overall objectives of the project

• Bring together researchers (of all stages of their career and all disciplines) and the public (of all ages, genders and scientific backgrounds, but especially young people) and allow them to interact in person through a balanced mix of “edutainment” - educational and entertaining - activities, so as to remove stereotypes about researchers, making them approachable by proving that they are “ordinary people with fascinating jobs”, and in this way increase the number of people taking up research careers and in general create a “research culture”;
• Raise the public’s awareness regarding the latest R&I achievements in Cyprus, that have positively affected many aspects of our everyday lives, including economic growth and quality of life, emphasising on those funded by the EU, in order to understand the benefit for the society, as well as the international dimension of research and increase the public’s recognition of the importance of the researchers’ work;
• Highlight the variability of research, by showcasing (a) researchers coming from different environments (academia, SMEs, NGOs etc) and different thematic sectors with emphasis on the 3i dimensions of the researcher’s career path (international, intersectoral, interdisciplinary) and (b) how research can be combined with different areas like art, theatre, painting, sports,…
• Give a clear message to policy makers that investment in research will help boost the economy and increase Europe’s competitiveness;
• Promote gender balance in research by ensuring equal participation and adequate promotion.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

Awareness campaign:
• Setting up of visual identity (for both 2016 and 2017) to be used on all promotional materials, including reference to the 10th anniversary of the European Researchers' Night in Cyprus;
• Conception, realisation and display of promotional material: posters (concert, displayed in cafés in Nicosia), foam scenes during the concert, programmes (displayed at visitors' entrance during the event), promotional give away (such as mouse pads, colour pencil sets, bracelets, key rings, jars, drawstring bags, pencils, pens… and T-shirts for the organising staff);
• Publication of over 60 articles in both local newspapers and magazines;
• Airing of TV and radio promotional spots through national radio and TV channels (CyBC and Super FM).;
• Conception, realisation and display (on screens during the event) of a 10-minutes promotional video for the 10th anniversary referred to above;
• Public advertising (billboards and roll-up complying with EU requirements) in the event reception area;
• General address of the Research Promotion foundation Newsletter to mailing lists;
• Setting up, constant updating and maintenance of project website;
• Setting up and constant feeding of project blog ;
• Publication of researchers' short interviews as well as interviews of people having attended previous events and participated in competitions; on popular blogs;
• 4.735 page views on project blog;
• Publication of posts and banners on partners' websites and blogs (info about the event, on line poll);
• Publication of posts and banners on the two major nationwide electronic newspapers, namely Philenews and Sigmalive;
• Publication of Posts about the event in RPF’s bi-weekly e-newsletter, for one month prior to the event;
• Setting up, constant updating and maintenance of social network profiles, namely Facebook, including Facebook event page, and Twitter @CY_Res_Night ;
• 609 likes on Facebook and 29 followers on Twitter;
• 1.000 interested , 521 gone and 1.400 share on Facebook event page;
• Radio coverage (Live link radio) of the event through Super FM channel;
• Estimated at least 425.000 people made aware of the European Researchers' night and its objectives (half of Cyprus population).
Activities during the Night
Offer of the activities as described in the Grant Agreement Annex I b, namely:
• Celebration of Cyprus 10th anniversary of the European Researchers' night;
• Event constituting the cornerstone of the national Research and Innovation Week;
• Offer a balanced mix of 84 activities combining entertainment and science (edutainment), and addressing the public at large in all its components;
• Activities organised around the Grand Challenges (described in the programme displayed to visitor at the entrance);
• Most activities indoors, except for Concert, FameLab Hall, start of the Treasure Hunt and some hands-on activities;
• Active involvement of all major stakeholders in the Cypriot Research and Innovation System with a strengthened participation from SMEs;
• Active involvement of 350 researchers from all the main research organisations of Cyprus, all scientific disciplines and all stages of the career path, of whom:
o 19 having benefited from SMC schemes;
o 12 having benefitted from another EU support( FP7, HORIZON 2020);
• Beyond the researchers, involvement of at least 60 more volunteers from the Research Promotion Foundation and other partner organisations;
• Estimated 6.000 visitors having taken part in the activities offered.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

"• Collection, analysis and processing of 340 feedbacks (questionnaires);
• Media monitoring: 60 articles, 2 press releases, 5 interviews and 9 TV and Radio presences;
• Participation in the impact assessment exercise rewarded (tablet, smart watch);
Main conclusions:
• Typology of responders: 54 % female, as in previous events, 38 % aged 12-17, 22 % 18-30, representing a significant increase of the age categories between 6 and 11 as well as 12-17, (probably thanks to the intensive awareness campaign conducted towards schools and youth and cooperation with Ministry of Education and Culture), 40 % having a tertiary education background (as in 2012-21013), 69,4 % coming from Nicosia;
• Knowledge about the event: school/university for 58 %, Internet 28 % (21 % from Facebook, 5 % from partners' websites), 20 % through word of mouth (friends), 10 % from other sources (family and participants, TV, radio, public advertising, press…these means showing a smaller impact than during previous events);
• Overall positive feedback about the event itself (activities, contacts with researchers, concrete organisation, venues) (91 % rating the event "excellent" or "very good");
• Most frequented activities: “hands-on experiments” (61%), "games" (50 %), "small scientists" (27 %); increased frequentation of EU corner (+ 9 %);
• Public perception of researchers and their job: 92 % considering researchers as scientists working towards the creation of new knowledge and the advancement of science (same as previous events);
• Main characteristics of researchers: : “curious and open minded” (70%), “intelligent, logical, reasonable” (63%), “creative” (55%) and “patient / persistent” (50%), with a relative correspondence between characteristics of actual and desired researchers;
• Participation to the events affected positively 93 % responders;
• Interest for science and research: 86 % very interested, 12 % just interested and 16% not at all interested;
• Interest for science careers: considered interesting by 91 % (similar to previous years);
• General will (92 %) expressed to take part in future similar events."

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