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MADE IN SCIENCE Report Summary

Project ID: 722952
Funded under: H2020-EU.1.3.5.

Periodic Reporting for period 1 - MADE IN SCIENCE (MADE IN SCIENCE)

Reporting period: 2016-04-01 to 2016-12-31

Summary of the context and overall objectives of the project

“MADE IN SCIENCE” is the trademark of research, which shows the strength of researchers’ job. The aim of the project is to communicate to societies the importance of the “production chain” of science in terms of quality, identity, creativity, security guarantee, trans-nationality, “Know-how” and responsibility.
In its implementation “MADE IN SCIENCE” constitute a big challenge for researchers who will have to design and organize the activities of the NIGHT 2016 and 2017, alongside young students participating to the "Alternanza scuola lavoro" project aiming to effective training on the job. This approach certainly contributes to attract young people to enter a scientific or research career.
“MADE IN SCIENCE” is coordinated by Frascati Scienza and is hosted in the research areas in Italy where more than 10.000 international researchers live: public and laboratories areas of the major Italian cities; the areas in Frascati/Roma where institutions ASI, CNR-ARTOV, ENEA, ESA-ESRIN, INGV, INAF, INFN are located; the national Research institutes CINECA, GARR, ISS,ISPRA; the Universities of Rome, Cagliari, Parma, Sassari and LUMSA. MADE IN SCIENCE involves more than 30 cities throughout Italy."

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

"o Conception, production and display of promotional material, namely posters of various formats, brochures, leaflets and flyers in the Italian universities, bars, institutions and in the streets of the cities involved, gadgets such as T-shirts and pins… with the mention "This European Researchers’ Night project is funded by the European Commission under the Marie Skłodowska-Curie actions"
o Outdoors advertising: display of posters in the main streets of the cities involved
o Specific promotional activities addressing schools, prior to summer break), university conferences, guided tours at science museums
o Publication of articles in newspapers (on-line and off-line)
o Setting up of a dedicated press office
o Establishment of a media partnership with major national newspapers, such as “La Repubblica”, “Il Messaggero”, “Banzai”, “Corriere della Sera” as well as with the national radio stations
o Airing of 4 daily ads on Radio Globo (Rome and province), airing of interviews of project's representatives
o Sending of 8 newsletters addressed to over 10.000 contacts
o Organisation of a photo contest (best photo about science and research)
o Revamping, constant updating and maintenance of the project website
o Links with cooperating bodies, institutional and popular websites
o Revamping, constant updating and maintenance of social network profiles (Facebook, Twitter, Instagram, YouTube)
o Setting up of 19 scientific blogs, and publication of 28 articles about the event
o 38.449 unique visitors on project website during the month September, 55.364 sessions and 230.108 page visitors (increase by 20 % compared to 2015)
o 3.900 likes and 250.000 users reached through Facebook in September
o 2.470 followers and 190.000 users reached in September through Twitter
o Publication of advertisements on websites : Banzai, La Repubblica, Il Messaggero
o Report on 1st October in major tV journals about the event
o Reward of the “Premio San Bernardino” for social responsible advertising with the video “Pillole di Scienza”
o About 20.260.000 people made aware of the European Researchers' Night and its objectives.

o Offer of the activities as described in the Annex I Part B to the Grant Agreement
o Organisation of over 370 activities;
o Involvement of 32 Italian cities and towns, namely Ancona, Bari , Cagliari, Carbonia, Caserta, Cassino, Catania, Colleferro, Ferrara, Firenze, Frascati, Genova, Gorga, Lecce, Milano, Modena, Monserrato, Monte Porzio Catone, Napoli, Palermo, Parma, Pavia, Pula, Quartu Sant'Elena, Reggio Emilia, Rocca di Papa, roma, Santa Maria Di Galeria, Sassari, Selargius, Trieste and Villasor;
o Types of activities offered: seminars, shows, hands-on experiments, science cafés, exhibitions, various performances, guided tours, workshops, science shows, contests, multimedia activities, science games, EU corner;
o Involvement of 160 High School students through “Alternanza-Scuola Lavoro” projects;
o Active involvement of over 1.010 researchers, of whom:
o 5 having benefitted from MSC schism;
o 32 having benefitted from another EU support (FP 7 or HORIZON 2020);
o About 40.000 people having participated in the activities offered, estimated to have been distributed as follows:
o Hey kids … you can be scientists! : 4.000;
o Guided tours inside the laboratories and outside research centres: 6.000;
o Keep in touch with researchers: 2.500
o Transmedia Activities: 18.000 (visualization)
o Science Shows: 4.500
o SquareScience: over 5.000"

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

"o Collection, analysis and processing of 1.523 feedbacks, of which
o 767 ex-ante questionnaires;
o 756 ex-post) questionnaires;
o Main conclusions:
o Typology of responders: the highest percentage, of those who filled in the ex-ante questionnaire, refers to the class of 40-49 years old, followed by 50-59 and 20-29, 55% of respondents are female, the qualification more stated is University degree - (32%) followed by High School (26%), most of them are employees (33%). The majority of respondents are from the municipality of Rome (44,97%), followed by Milan (13,76%). However, all the cities involved have contributed to the ex-ante and ex-post analysis by filled in the questionnaires.
o Overall positive feedback bout the events themselves (activities, interest, contacts with researchers, locations and venues scheduling, concrete organisation…);
o Qualitative assessments:
o Inadequate research funding in Italy: not so: 51 %, not at all: 33 %;
o Research funding at EU level: relative adequacy: 67 %;
o Public expectations: “raise awareness of researchers' work” (57%) and “Encouraging interaction with researchers to understand their scientific activities” (47%), “Encouraging dialogue between citizens and researchers” (42%) and “Explain what research is” (39%);
o Usefulness of the events: 94 % responders consider them useful: 65% “very useful” and 29% “quite useful” to promote the role of the researcher;
o Encouragement for embarking on a science career: 93 %;
o Level of satisfaction compared to expectations: as in previous years: 92 %;
o High appreciation of availability, professionalism and enthusiasm of researchers;
o Suggestions for improving:
o Increased advertising, especially in schools;
o Reinforced programmes for children;
o Larger spaces

o Experimental activities:
o In the framework of the social photography project inspired by the blog/book bestseller “Humans of New York”, collection of 20 photo interviews published on Instagram;
o Collection of pictures of kids having taken part in activities;
o Collection of stories of citizens involved in the events, to get even closer to them and ask them directly what they really know about science and researchers;
o Trivia night event: quiz in teams, through which impressions and suggestions were gathered;
o Involvement of about 40 people divided into 5 teams) consisting of both adults and children;
o Game structured on 20 questions of which 12 about scientific disciplines (Physics, Biology, Chemistry and Mathematics) and 8 about the category #ERN (European Researchers' Night);
o Participation of 4 researchers as "testimonials", acting as jury and explaining the evidence and science-themed experiments;
o Activity amongst the most appreciated."

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