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2-IMMERSE Report Summary

Project ID: 687655
Funded under: H2020-EU.2.1.1.

Periodic Reporting for period 1 - 2-IMMERSE (Creating and Delivering Shared and Personalised Multi-Screen Broadcast and Broadband Experiences)

Reporting period: 2015-12-01 to 2016-11-30

Summary of the context and overall objectives of the project

Surveys show that, although around 80% of people are using a second device (phone, tablet or laptop) when watching TV only 20% of them are engaging with ‘companion content’.

The 2-IMMERSE project aims to innovate around the delivery of experiences that are created to be multi-screen in production yet delivered to be flexible across single and multiple-screens and responsive to the preferences of individual audience members. The project’s ambition is to deliver technology enabling services ‘to immerse’ audiences in shared and personalised multiscreen experiences.

2-IMMERSE aims to deliver single & multiscreen content services for immersive, customised and shared experiences between homes and in social spaces, by developing an extensible infrastructure to support the realisation of customisable multi-screen and shared experiences using object-based media.

This will be delivered and tested by building four media service pilots in theatre and sport : Watching Theatre at Home, Watching Theatre in Schools,

The project’s intended outcomes are therefore:

• An extensible infrastructure to support multi-screen and shared experiences;
• The know-how & tools for producing and delivering object-based multi-screen experiences;
• Guidelines for using and extending the infrastructure using industry standard tools.
• Four object-based service pilots in theatre and sport, in homes and in public venues.

2- IMMERSE will develop prototypes of multi- screen experiences for ‘any device’ environments. These experiences will merge broadcast and broadband content with the benefits of social media. To deliver the prototypes, 2- IMMERSE's platform will be based on the relatively new HbbTV2.0 specification, and theproject will thus highlight the capabilities of the HbbTV2.0 specification and contribute towards its evolution.

2- IMMERSE will also explore the benefits and challenges of object based broadcasting; that is where content objects are rendered at the client device (the television) rather than prior to transmission at the broadcaster.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

In the first year of the project the work has been driven by the project proposal plan and the results of our technical development, lab experiments and collaborations with stakeholders.

The main activity in the first part of the reporting period was the specification of the proposed system architecture and its essential components for a multi-screen experience (WP2/WP5) , the definition of the generic concepts to be applied for user interaction design (WP3) and the definition of the use-case scenarios for each of the four prototypes which the project proposes to build (WP4).

These specifications were produced as:

• System Architecture
• Platform-Component Interface Specifications
• General concepts and ideas for multi-screen interaction
• Prototype Service Descriptions: Initial version

Based on these specifications, we designed the architecture, built the core of the system, carried out lab experiments and built demonstrations of some of the capabilities to be enabled in the pilots. The first verison of the Distributed Media Application Platform & Components for Multi Screen Experience was completed at the end of the reporting period. Key stakeholders for the four pilots have been engaged

The main lesson learned early on in the work on specifications was that in order to build an extensible platform to support the four pilots we needed to take a parallel approach to understanding the demands of each pilot rather than a linear one where each pilot adds incremental capabilities to the infrastructure.

As a result, the delivery of the first trials was delayed in order to enable progress on the underlying platform and the requirements capture across the four trials to be made. This has been achieved and the platform and requirements definition are further ahead than in the project's original plan. The first trials, around Watching Theatre at Home, will now take place in Jan-Feb 2017.

An initial strategy for the future exploitation and dissemination of results was provided (WP6), and the project has published several articles, papers and other dissemination material. Dissemination is expected to increase as more results become available.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

2-IMMERSE aims to extend the market for coordinated multi-screen experiences beyond its current 20% of multi-screen users by providing an easier entry for creative participation. A richer media pipeline between producers and audiences will allowing parties to in innovate on its use to deliver immersive and integrated interactions

Building and testing 4 pilot scenarios with engagement across the creative and technology value chains will exercise standards specs bringing them closer to market, showcase the new creative opportunities of IP broadcast and engage pioneers in developing the new production craft skills required to succeed as broadcasting evolves into a new landscape of audience interaction and attention.

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