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H2020

VERTIGO Report Summary

Project ID: 732112
Funded under: H2020-EU.2.1.1.

Periodic Reporting for period 1 - VERTIGO (Adding socio-economic value to industry through the integration of artists in research and open innovation processes.)

Reporting period: 2016-12-01 to 2017-11-30

Summary of the context and overall objectives of the project

The VERTIGO project is a Coordination and Support Action (CSA) contributing to the STARTS (Science, Technology and the ARTS) initiative of the DG Connect of the European Commission. Supported in the framework of the H2020 ICT36-2016 call, it builds on its objectives and guideline of activities in order to propose a fresh approach, targeted specifically at the deployment of a brokerage service for integration of artists in ICT research & innovation projects and promotion of synergy between ICT research & business communities, entrepreneurs, investors and arts.

VERTIGO’s activity is based on 3 main action lines:
- management of a program of artistic residencies in collaboration with research projects in the field of ICT targeted to innovation. The implementation of 45 residencies is foreseen through the project duration and a budget of 900 k€ is allocated to the direct support of artists participating in these residencies;
- development of a brokerage web platform supporting matchmaking between the stakeholders of ICT and the Arts. This platform comprises the web sites starts.eu and vertigo.starts.eu which respectively address the STARTS community and projects in general and the VERTIGO specific activities.
- organisation of an annual high visible STARTS event with international outreach bringing together the concerned stakeholders and showcasing successful interactions between industry, technology and the Arts. This event is included as part of the Mutation Creation yearly event at Centre Pompidou, Paris, featuring exhibitions and encounters on the current trends of contemporary art production in relation to science and technology.

The project started on December 2016 with a foreseen duration of 42 months, until May 2020. The consortium gathers IRCAM (Coordinator, France), Artshare (Portugal), Fraunhofer Gesellshaft – ICT Group (Germany), INOVA+ (Portugal), Association Culture Tech (France), Ecole Polytechnique de Lausanne (Swizterland), Libelium (Spain). The project Coordinator is Mr Hugues Vinet (IRCAM). In addition to its core partners, VERTIGO manages an international Network of Artistic Correspondents including more than 20 cultural institutions from various countries. A total budget of 400 k€ is allocated to supporting the specific actions of the network members dedicated to the project.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

"The project activity implemented during its first 12 months, from December 2016 to November 2017, included:
- Methodologies and strategy : the project started by defining the project’s Co-Creation Methodology including main concepts, actors, processes and criteria. Besides, the consortium agreed on the formalisation of VERTIGO’s strategy on its various actions including the management of the Network of the Artistic Correspondents, communication and dissemination,;
- Artistic residencies in collaboration with ICT Projects: Planning 3 annual calls, within the first year of the project, VERTIGO concluded Call#1 and initiated Call#2. Following the Co-Creation Methodology, the Call#1 was launched on March: 39 ICT-Projects were selected and 89 Artistic proposals gathered. A high-level international jury assessed the applications and selected 10 residencies. The results of this process were announced in July and most of the selected residencies have started and are currently on-going. Call#2 was launched in September 2017 – this included the organisation of a “Jam Session” event addressed to potential applicants – Artists and ICT-Projects. Results are expected to be announced on June 2018.
- Events: Organisation of the launching annual event on March 2017 together with the first edition of the Mutations Creation event at Centre Pompidou for the celebration of the 40th birthday of Centre Pompidou and IRCAM, the opening of exhibition « Imprimer le monde » and the public announcement of VERTIGO STARTS residencies Call#1. Among the other numerous public events in which VERTIGO was involved, it is worth mentioning the event organised at Festival d’Avignon on July 2017 for the announcement of the first residencies selection and featuring round tables on STARTS, and the Jam Sessions event in Berlin in November 2017.
- Web platform: incremental development and releases of the web sites «vertigo.starts.eu» and «starts.eu» gathering the corporate project communication and information on all project specific activities: calls, events, ongoing residencies, videos, etc. The webpage «starts.eu» gathers information and news provided by the 3 ongoing STARTS projects: STARTS Prize, Wear Sustain and VERTIGO.

The project strategy was supported by dissemination tools such as the website, brochures, newsletters, press releases, etc. VERTIGO actively contributed to the common dissemination efforts of the STARTS Initiative.
"

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

The activities of VERTIGO aim at the formation of new relationships, that is at the essence of co-creation processes and have the power to change collaborative innovation models in Europe. The VERTIGO STARTS residencies program organises these collaborations at an unprecedented scale.

The project’s approach shall produce impact on several levels contributing to the advancement of the state of the art, namely by:
• Strengthen collaborative innovation thanks to the promotion of successful matches between research and artistic communities;
• Boost business transformation within ICT research organisations to increase their competitive edge by exploring state of the art innovation models;
• Nurture and accompany innovation in going to market.

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