Community Research and Development Information Service - CORDIS


Charity 24-7 Report Summary

Project ID: 790658

Periodic Reporting for period 1 - Charity 24-7 (A social based online survey platform)

Reporting period: 2017-12-01 to 2018-02-28

Summary of the context and overall objectives of the project

Publishable Summary
The Danish SME Realtime Research aims to pursue a major market opportunity through the maturation of a social based online platform – CHARITY24-7 and the business platform Realtime Research. Realtime Research applied SME phase 1 in order to achieve the study between users, Clients and consumers. Also SME support helped the company start up backend programming and creating the corresponding APP.
The 2 platforms, consist of two sides working together simultaneously, online consumer surveys and charity donations. CHARITY24-7/Realtime Research approach is based on a shared value business model that joins (i) the need for consumer data by consumer goods retailers/manufacturers/service companies from different sectors(ii) the engagement of surveys participants and (iii) the need for donations by NGO’s and Charity organisations.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

Realtime Research developed the CHARITY24-7 APP-based frontend and the Realtime Research backend platform, that enables companies to automatically generate online surveys to obtain consumer behaviour and preferences in real time and in a easy way (user friendly). The consumers are incentivized to fill out the surveys, as they can make a donation to one of our partner NGO’s, sponsored by the the company making the survey, and scrath a scratchcard every time they fill out a survey.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

The customers have the same premium service provided by traditional survey companies, but at a price that is 70-90% cheaper than average market price and with a strong real-time response.

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