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Digi-Label Report Summary

Project ID: 696081
Funded under: H2020-EU.3.3.7.

Periodic Reporting for period 1 - Digi-Label (Delivering digital Energy Labelling solutions to enable consumer action on purchasing energy efficient appliances)

Reporting period: 2016-04-01 to 2017-09-30

Summary of the context and overall objectives of the project

Digi-Label is a three year project, running from April 2016 to March 2019, co-funded by the European Union Horizon 2020 programme. The overall aim of the project is to make the EU Energy Label easier to understand and more readily available in-store and online. It will do this by developing digital tools that give consumers more and better data on the energy consumption of appliances by making comparisons between appliances possible. This information will be made accessible at the point of purchase in partnership with retailers and manufacturers, both in-store and online. The results of the testing will be analyzed and made available to relevant stakeholders as a policy advice.

The overall aim of the project is to support consumer purchase decisions leading them to buy to most efficient appliances that meet their needs and thus increase market share of the most efficient appliances in terms of volume sales. Through this the domestic energy use associated with appliances will begin to reduce as will the contribution towards climate change. Moreover an increased market share in the most efficient appliances is anticipated to have a knock on effect on market transformation with supply and demand becoming more in favour of efficient appliances.

The overall objectives of the project are as follows:
1. Develop digital tools and solutions that enable the delivery of enhanced and improved information on the energy consumption of appliances to consumers in-store – directly, at the point of purchase in partnership with retailers and manufacturers.
2. Design and pilot a customer engagement approach that demonstrates the positive impact digital tools and solutions can have on their customers’ purchasing decisions in partnership with a front runner retailer.
3. Refine and roll-out the approach to a larger sample of consumers in partnership with at least 10 manufacturers and 50 retailers in 5 countries.
4. Monitor and evaluate the effectiveness of the pilot and roll-out activities
5. Extrapolate and demonstrate the market potential and impact that will be achieved when the project results are adopted by policymakers and wider industry such as manufacturers and retailers.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

To the end of September 2017 the following key activities and achievements have been noted:

1. A pilot version of the tool (PocketWatt) has been developed for washing machines and cooling appliances (refrigerators, fridge freezers and freezers). This has been trialed by 5 retailers across the UK and Spain (2 in UK, 3 in Spain) both in store and online.
2. Evaluation data has been collected and analysed for the pilot activities in Spain and UK with a final report of the results expected in December 2018
3. Feedback from the pilot retailers, project partners leading the pilot (EST and Escan) and preliminary results from the evaluation have fed into developments works on the final version of PocketWatt which will be utlised in the 12 month roll-out period across UK, Spain, Germany, Italy and Czech Republic. Further feedback received through the life of the project will feed into the ongoing development and maintenance of the tool to ensure it remains fit for purpose.
4. Engagement with retailers and manufacturers continues at pace with varying degrees of support. All major players within the two industries have been contacted at national level as well as European relationships management with major European retailer and manufacturer associations.
5. Two stakeholder workshops have been hosted to share information about the project; the first took place in October 2016 which showcased the pilot version of PocketWatt and shared details about the project and impending pilot phase. The second, a Partners Roundtable meeting reporting preliminary findings from the pilot phase and showcased a draft version of the roll-out tool for comment as well as sharing proposed plans and collateral items for use during the roll-out phase.
5. Links to the the revision of the Energy Labelling Directive are embedded in the development of PocketWatt with information sharing already taking place between the project and the Commission, this ensuring that PocketWatt is developed in line with current and future legislation. In addition lessons learned from the development of PocketWatt have been fed back to the Commission such that these can be considered during the revision phase.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

Projected impacts for the project are as follows:
1. Policies and strategies created/adapted to include sustainable energy issues at all governance levels
2. Market stakeholders with increased skill/capacities/competencies on energy issues.
3. 90GWh/year energy Savings triggered by the project within it’s duration

To date stakeholder engagement activities have led to over 500 contacts being made across the project with key stakeholders, this will ensure that the project and its impacts can be promoted both during the life of the project and the lessons learned taken and used beyond this. Key links with the revision to the Energy Labelling Directive and the development of the Product Registry database ensures that the project provides useful outputs which support related policy.

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