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The World In Your Hands On The Move

Deliverables

The information packaging and broadcasting process consists in the preparation of the files to be sent to the users as result of a query to the system. The module retrieves the contents from the Content Gathering and Integration module. Once Cocoon server has retrieved the required information and translated it into XML format, the information is presented in different formats: HTML or WML depending on the client device where the information is going to be sent. Information sent to a PC is translated into HTML format while information sent to a mobile device is translated into WML format. All these tasks are accomplished through java servlets and using stile sheets (XSLT). The innovation of this result is the translation of information from different sources in a common format that is presented to the user without making difference depending on the source. This result is correctly and efficiently working as can be checked in the WHAM demonstration site. The expected benefits is a transparent way of providing information that allows all intermediate users to introduce the contents of the services they provide independently of the format in which they provide the information.
The Value Added services have been specified based on the user requirements and the data sources available. In this case, each site has adapted the implementation to the site concrete specifications and the results are specific VAS for the different sites. One of the innovative keys that are obtained from this result is the possibility of obtaining on the move, real time, updated information, allowing the user taking on the move decisions based on real time information. On the other hand, the VAS tries to fulfil the users' needs, known by the system through the process of user profiling and allowing the system to offer customised information as opposed to receiving lots of non interesting information. In the case of Madrid, the VAS that have been implemented are three: -Pre-trip planning: the system provides the creation of multimodal itineraries from an origin to a destination in the area of Madrid following the criteria established by the user (minimum changes in the transportation mode, minimum time, optimal criteria). -On-Trip planning: the system provides real time, updated information about traffic and meteorological incidences. This information allows the user to have an idea of the status of the traffic network that can affect to his/her trip plans, having the possibility of choosing an alternative way. -Customised information about Madrid: tourism and cultural services and facilities (accommodation, restaurants, monuments, sports, museums) according to the preferences the user has selected or the system has detected from the non-intrusive profiling process. In the case of Athens, the VAS provided to the users are intercity/intermodal pre-trip and on trip planning by taking advantage of real time information regarding the real as opposed to published schedules of Airlines and Short-sea Shipping Lines. The implemented functionalities are the following ones: -Trip-Re-planning -Mode Choice -Destination Choice -Accommodation Choice -Transport Availability -Accommodation Availability Finally, the Finnish site has developed the following Value Added services: -Customised information for he users compatible with the profile and the requirements including several common resort services such as permitted hours, special prices and service availability. -Customised information concerning the activities the users are interested in such as conditions of the ski tracks. Ski slopes. Snowmobile routes or ski lifts. -Availability of activity services, for example ski lifts/slops in operation or ski and mountain bike rental services. -Schedules of transportation concerning the access to the area by public transport (from airport and railway) and by car. The system also includes the schedules of ski-busses in the resort area. The current status of this result is that it is working efficiently in the three sites and the expected benefits are creating a community of individuals that use normally this service in order to allow intermediate users to adapt their products and offers to the user needs and requirements in a customised way. The trend is always that WHAM becomes an habitual instrument for obtaining on the move information to be used by the individuals, by the SMEs, owners of part of the information integrated in the system and by the administration, owner of another part of the information that makes WHAM a reliable and very innovative system.
WHAM specific goal is to develop an innovative suite of software modules and services capable of gathering and processing multi-source information to be disseminated in a customised way. The user profile service allows the user to interact with a wizard that asks him/her to select a stereotype from a database and to refine it through a set of direct or indirect questions about his/her preferences on several fields. The information obtained is completed with the analysis of the history of the interaction of the user with the system, as well as with the analysis of the user "behavioural patterns". The first step of the profiling service is the registration process, where the user introduces his/her personal data and a first overview of his/her preferences. One important characteristic of the profiling process is that the user decides the level of access that the system has to his activities, even if this has an impact on the level of detail of the profile elaborated. In the specific case of the Spanish site (Madrid), two parts compose the profiling module, the first one is a static user profiling process, where the user has the possibility to add favourite elements. These elements are shown in the user personalised interface "Favourite elements". The user is allowed to add and delete these elements whenever he wants. The second one is a dynamic user profiling process, which can be split into two different processes: on the fly profiling and profile information management. The first one consists in a non-intrusive way of storing user preferences while the user is surfing through the different system menus. The result of this process is a structured register of all user-browsing actions. The second dynamic profiling process consists in the management of the gathered information in order to show to the user several suggestions according to the preferences he/she has shown while browsing. Having a non-intrusive register of user preferences is an important process, that allows providing customised information. This means an innovative value added service that is accessible to the user on demand or pushed by the WHAM server to the user. The user has always the possibility to decide if he wants to be pushed or not. The user-profiling module is completely implemented and efficiently working in Madrid. The expected benefit of this result is to make the system more comfortable to the user, making easier the process of looking for information according to user preferences. At the same time, it is expected that the intermediate user, owner of the suggestions given to the user may act as sponsor with the possibility of offering the user some kind of interesting added information (e.g. available offers, the menu of the day in case of restaurants, special prices or days of access in case of museums or expositions, etc.)
One of the main objectives of WHAM is the development of an innovative system capable of gathering multi-source (public, private, sponsored) information and at the same time, capable of processing (aggregation, customisation) and disseminating this information through both the web and personal mobile devices. The system collects information from different sources: local data bases, real time data, alarm/events, etc. These data is classified into a taxonomy and categorised by a set of keywords that can identify each content. The following step is the translation of the gathered information into a common format. Cocoon server translates these data to XML format for being presented through either the WWW or mobile device. The categorisation of the information by taxonomy and identification of this information through a set of keywords supports the customised delivery of information. All the classified data include a spatial and temporal scope to facilitate its posterior utilisation. The innovative feature of this result is the integration of public/private information, which promotes a successfully interaction between the final users and the administration and between the SMEs (intermediate users) and the administration. Nowadays this module is finished and working successfully. In the case of Madrid, the information sources are: -Real time updated traffic and meteorological information providers (DGT, which belongs to the administration) -Tourism information providers, such as TURMADRID, which is the Official Tourism Promotion Agency of the Greater Madrid Tourism Bureau -Route calculation information providers (CTM, which is an association of transport enterprises in Madrid) -SMEs related to the tourism sector are supposed to be direct sources of information in a near future The expected benefit to be obtained from the development of this module is the creation of a global source of information; complete, accurate and reliable in terms of content in order to transform WHAM system in an innovative instrument for the obtaining tourism and transport information. The combination of public and private sources in the same application provides a wider vision of all the possibilities available in the market without browsing from one system to another.
The intelligent pushing module implements a service supporting other services: information about incidents or services and activities in the area that can be sent to a user proactively. As soon as the user indicates his preferences during the registration process into the system, these preferences are managed according to some internal rules. The result of this management are personalized SMS which are sent to the user depending on the expressed preferences. The innovative issue that this result offers is that it avoids the banning of uninteresting information to the users. The system has a set of internal rules that determine which information to deliver to each user or group of users. The benefit we obtain is the utilisation of this service as a support to intelligent banning.
One of the WHAM goals is to provide a series of software modules capable of supporting advanced user interaction. In this sense, the user interaction and feedback management software module collects the different opinions and suggestions of the users concerning the services provided by WHAM. In the specific case of Madrid, this module is split in two parts. On the one hand, the user can introduce his opinion about a single item (a restaurant, an hotel, etc.). On the other hand, the user may give his/her opinion by entering in a common message board. In the first case, when the user accesses to a concrete item in the system, he finds the option ¿Add your opinion¿, where he can write a short message about the impression he/she has about the element. The second possibility consists in an independent option that appears in the main menu. This option allows the user to interact with the community of WHAM system users introducing his/her general opinions in a common message board. The user has access to the opinions of the rest of the users and in both cases; the user must be registered in order to have access to these services. The most important innovation of this result is that it offers the possibility of a dynamic interaction between users. Having access directly to the users¿ opinions gives, from a subjective point of view, more guaranties of the quality of the service and, at the same time, allows service providers to know what the users think about the product they offer, what can contribute to the improvement of the quality of services. This result is completely implemented and correctly and efficiently working. The main benefit expected from it is the creation of virtual communities of users who are familiarised with the system and who indirectly will contribute to the improvement of the services.

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