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OpenHeritage: enabling the European Culture Economy

Deliverables

OpenMuseum Base (OMB) the technology developed by the project coordinator, is a patented ¿turnkey¿ multi-modular solution for setting up innovative museum systems, based on digital technology and interactive multimedia methods for the representation of museum collections and for their local and remote access. The system (based on market standards and open software tools) allows museums to acquire an industrial ¿package¿ in standardised form that makes it possible (through an appropriate customisation and configuration of application templates) to define, structure and implement in hardware, software and contents the whole range of facilities and applications required for the development of an innovative museum system with strong user-centred functionality for access and interaction. OpenMuseum Base includes several specialised access modules, encompassing a Welcome Terminal, a Video wall system, a local and Internet-based Booking Terminal, a main Multimedia Station for interactive presentations (accessing media in real time from the central server store), an Interactive 3D Station for interfacing interactive VR models, a Digital Video terminal deploying MPEG-1 or MPEG-2 video, a GIS Station for the interactive access to territorial mapping systems, and many more. Among these it also features a specialised Digital Library station (developed in the frame of the TELEMATICS project "BAMBI"), by means of which digital documents (e.g., illuminated manuscripts) can be browsed and analysed, with the support of advanced text matching, annotation and hyper linking functions. The main goal of OpenMuseum Base is the promotion of physical memory institutions by means of modular technology assisting the user throughout the phases of the visit.
OpenMuseumCollectionManagement (OMCM) is a set of software modules developed by System Simulation Ltd for creating and managing museum object description catalogues, extracting content from these and adding value through tools for generating and editing narratives based on the content. Designed for small museums with little or no specialist IT skills OMCM has been based on established standards for museum catalogues and has the primary aim of aiding the creation of publicly accessible interpretative multimedia content. The display of this content on the Web will provide the museums with a global presence and is the beginning of the economic value adding chain, which gives the OpenHeritage project its major potential for supporting regional economic development. OMCM can run on standard PCs in a museum or be hosted at a TSC supporting a regional group of museums. OMCM comprises several user orientated functional modules; the main ones are the collection management component and the narrative generation component. The collection management component has been derived from SSL’s MUSIMS (Museum Information Management System) used in major museums in the UK. This follows the UK’s Spectrum2 documentation standard for museums and has interfaces designed for use by museum professionals. For OpenMuseum the MUSIMS system has been entirely deconstructed and then restructured for the OCMC requirement. The narrative generation component has been developed from SSL’s range of content development tools and provides a simple means of bringing together disparate pieces of information about an object or theme to form the basis of a multimedia production for public access. Innovative support tools have been developed to underpin the main functional modules. These cater for multilinguality and the wide variety of collection types, which OpenHeritage will be required to support. These facilitate the configuration processes so that museums get software precisely tailored to their needs. Other components support the creation of websites and the delivery of content through websites. The main goal of OMCM is to provide highly configurable software enabling a wide variety of small museums to create content for the web and attract cultural tourists. The simplest use of OpenMuseum is to support cataloguing and collection management at a single workstation. Not all the OM facilities are available in this, non-networked, configuration. For anything other than the smallest installations, the networked cataloguing and collection management configuration is recommended with multiple workstations having access to a common OM database. The rest of the OM facilities can be developed on this base. The OpenMuseum Public Access catalogue presents selected information from the OM catalogue database developed via a web interface. The database can be the same as that managed by the cataloguing and collection management facilities or a copy of it. To provide additional interpretation to the object catalogue, Open Museum offers facilities for content development and presentation. The OM Content development facilities allow the user to create Narratives relating to selections of objects from the OM catalogue.
The Image Brokering Service (IBS), a web-based service developed by Cultural Heritage On Line (CHOL), is marketed under the Museum Images European trademark. It allows professional users of visual content industry to search & retrieve, to order and to be delivered off-line or on-line with high definition digital images from the rich European collections of museums. The system is based on market standards such as developed by Getty Images for its leading edge portal. A core Oracle-based software package was customised by CHOL to allow professionals to acquire the reproduction right on digital images from the providing museums and archives. It allows the museum and archive providers to be reported about the activity around their items entered in the Museum Images catalogue (number of displayed images, acquired rights of reproduction) and the customers to check their account (number of selected images, acquired rights of reproduction profile). The system permits Cultural Heritage On Line to fully monitor the service (automatic import of data from the museums and archives and their conversion into XML format, control of the quality of the information supplied to the customer (genuine captions plus additional keywords entered by CHOL) and of the digital images, proper delivery of the images to the customers). The Image Brokering Service includes several specialised modules, encompassing: - An Importing module, - A Monitoring interface, - A Web interface for the customer to access to the museum images catalogue in a very user-friendly way, - A Right management system for establishing a price for each specific use of the images (reproduction rights and in some cases author rights), - An Ordering system for the customer to order online their images, - A Back-office module for managing properly the orders, their delivery and the corresponding invoicing (this modules includes workflow management and CRM tools based on technology implemented around Oracle and Business Object software packages). As for the OpenMuseum Base, the main goal of the Image Brokering Service is the promotion of the museums and archives by means of a marketing window to the professionals in the media industries.
The TSC acts as catalyst in the territory, among memory institutions, public bodies and private companies (hotels, restaurants, shops, entertainment, car rentals.. and event promoters like theatres, cinemas, galleries, municipalities, cultural associations, sport clubs¿) in such a way as to create a strong network of contacts and offer to visitors a great variety of possibilities. Its visibility will be also assured at international level, through a TSC local web portal offering: - Rich and attractive information about collections contained in the territorial memory institutions, events and facilities; - Cultural itineraries and the possibility to customize them; - Booking services (for hotel, restaurants.. reservations) or links to them (for flights, rent a car¿reservations); - E-commerce services (to buy local products) - Community services (to promote offerings of other networked TSC, a meeting point for information, dissemination and communication between memory institutions, thanks to the sharing of information activities and ideas that TSC portals will present). The main task of the project is to pay attention to the widespread cultural and environmental heritage, especially in the regions faraway from the most renowned tourist centers: the territory as a whole will be considered as an open museum where the landscape and environmental dimension will emerge as a distinctive evidence of cultural identity. Therefore, for every functionality that requires this kind of approach (for the description and visualization of the cultural itineraries, to indicate where exactly a museum is, where an event will be held, to clearly specify the location of the TSC region) the portal will utilize new technologies and tools available on the market to allow the users to experience and appreciate the territory at issue. These new technologies will offer two different levels of investigation: - A global vision, based on geographic information and at large scale, that will coordinate the traditional cartographic representation (thematic maps) with a striking 3D explorable illustration of the territory, built up with either the aerial and satellite mapping and photographs and numerical profile of altitude (Digital Terrain Model). - A greater level of detail that will permit also an interactive exploration, with the possibility of zooming on specific aspects of the area and on cultural highlights and also including hypertext links. We are sure that this service is not covered yet in a structured and complete way.
The Socio Economic Analyser (SEA) software tool prototyped by the project is structured as a software tool with the ability: - To picture the status of the relevant cultural heritage (CH) of a given (freely described) territorial area; - To support a detailed S-E rating of each cultural object (museums, monuments, archaeological areas, natural attractors); - To rate the whole territory as a whole, globally and per the different categories of cultural objects; - To weigh the resulting rating by taking into account natural modifiers (accessibility in terms of roads, for instance); - And finally to simulate the results of innovation activities (the ones foreseen by the OpenHeritage model and other feasible ones) as they are applied to given individual objects or to part or all the territorial area. At any time the software makes it possible to benchmark the aggregated and sector rating of the area with that of competing areas. The approach can be summarized with the following main procedural steps, defining respectively: Where, i.e. the territorial extent of a consistent cultural area on which analysis and rating approaches have to be applied; What the actual cultural heritage is in broad and socio-economically relevant terms. This mostly refers to the capability of proving attractive to the consumers of the area, mostly the residential and external cultural tourists; How to rate (statically and in abstract terms) the individual cultural objects is S-E terms and how their sum can produce a rating of the whole area, in consolidated terms and for each thematic sub-sector (archaeology, monuments, museums, natural attractors). At this level, benchmarking with competing territories is possible; How to relate the cultural objects with their territorial context, i.e. how the static rating of the area will take into account the existing interrelation between cultural objects and their punctual and area modifiers (roads, accommodation potential, information on the resources of the area, services available at each cultural location, etc.). The result is a rating (again, global and for each theme) that is no longer abstract, but takes into account the real nature of a physical territory. At this level, benchmarking with competing territories is possible; A Static Model of the area, depicting the actual status of the local heritage and the interrelations between cultural objects and the socio economic context in which they are inserted; is the result of the above steps; The final step (again, with full benchmarking capabilities) is the elaboration of a Dynamic Model that can simulate the effects of possible innovation strategies and provide feedback to policy makers for the socio-economic development of their areas. Specific reference to structural development tools and funds is made, according to the nature and depth of the foreseen initiatives.

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