Servicio de Información Comunitario sobre Investigación y Desarrollo - CORDIS

Automatic delivery of context sensitive information via MMS to mobile devices of approaching customers

Users registered in the ELBA-system get push information in form of a newsletter by MMS. This might contain information about new stocks in a warehouse, depending on their profile. Whenever he comes near the store, he will be recognized and identified by the system and then receive the desired information as determined in his profile, which he can update over the web.

The main condition before any context sensitive information can be delivered to approaching customers via MMS is that a database with user profiles and user information is setup. This database has to contain information about the user's preferences and wishes, and also the user's mobile phone number and the Bluetooth-ID of the user's device. Having this information, users who are coming closer to the shop can be recognized by the Bluetooth-facility, which is installed inside the shop. In our trial the user was recognized when his distance to the shop was less 20 metres. Whenever a user with a bluetooth-device approached, the system inside the shop noticed a bluetooth-device coming closer and checked whether the ID of this device is listed in the database of the registered users. If the ID cannot be found nothing happens, since this user obviously is not registered. But if the ID can be found in the user database, the system checks the user's preferences first, then checks in the database with the offers whether there is an offer interesting for the user. If the system can find a match here, this offer is sent to the user via MMS. In the following the result will be explained more detailed.

Profile administration system
The user administration system was setup as a web-based system where administrators and the users themselves could add, delete and update their profiles. Advertisements could only be sent to users registered in this database.

The user can specify the following information:
- Administrative data like name, address, telephone number, mobile number;
- Topics of interest;
- Reception frequency (weekly, daily);
- Device specification.

Automatic registration system in the warehouse
The trigger engine is part of the server PC, which is located in the shop. The engine collects events, which may trigger the submission of an advertisement MMS. Possible events are:
- Date and time;
- Proximity alert of registered users by the Bluetooth device.

The type of MMS, which is sent to the user, can be personalized by the personal user profiles on the content server. The personal profiles are collected by the trigger engine from the content server over the internet.

Vodafone Terenci developed the application, which detects Bluetooth enabled mobile phones in range and then gathers the ID of the Bluetooth enabled mobile phone.
According to the users personal profile a customized multimedia message is then sent to the user. The content, like image files, sound files and textual messages, which is necessary to create the personal MMS, is retrieved from the content provider. The MMS is generated by the application and sent to the gateway.

To create a link between the devices specific Bluetooth-ID and the advert that is sent a database stores all necessary profiles and personalization data. This database is maintained by the content provider YellowMap.

The MMS application.
The MMS application that is responsible for the recognition of the Bluetooth-devices in the warehouse runs on a notebook, which is placed on an appropriate place in the store. It must be somewhere close to the customers¿ area, since the coverage of the Bluetooth-device is limited to about 10 - 20 meters, depending on the local circumstances. For the communication with the mobile terminals an USB-based Bluetooth-adapter is installed.

A notebook is used to perform the necessary computation, because of the following advantages:
- Increase flexibility;
- Save space;
- Faster processing due to shorter communication ways.

Beside the application for the Bluetooth recognition and the Bluetooth-device itself it also contains the logic for the delivery of the MMS. Since this facility does not require much space it is possible to place the notebook on a central and still safe place (e.g. somewhere behind the counter). The possibility to relocate the device easily offers the opportunity to move it between the departments of the warehouse to address another user-group or to advertise different product-categories, depending on the particular offers and needs of the business.

Información relacionada

Reported by

Vodafone Terenci GmbH
D2-Park 5
40878 Ratingen
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