Community Research and Development Information Service - CORDIS

Market analysis

Our objectives were, in the principal markets for red porgy - Greece, Italy, Spain and France - to assess the acceptability of the farmed product to those responsible for purchasing it for the main distribution channels.

Since the farmed fish remains visibly different from the wild one, the task was in fact twofold:
- To assess the degree of assimilation and acceptability for the trade buyer of the farmed fish along side of the wild one of the same name.

- As a consequence, to establish the extent to which the farmed fish - a "new" red porgy, which is no longer red, nor necessarily the same size as the wild fish - would be accepted and/or welcomed by the trade.

In so doing, we have ascertained the optimal form, colour and size for this, and the applicable price ranges for sale to the public.

The result of this was to show us what farmed red porgy's appearance and qualities should be in order to obtain maximum acceptance in its main distribution networks, and the extent to which these can be valorised in the price.

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